PaintS/S19

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OPINION Wella Professionals ARE YOU Zoë Irwin for Wella Professionals using Illumina Color Opal Essence READY TO COLOUR TEXTURED HAIR? CLIENTS WITH AFRO HAIR ARE INCREASINGLY EMBRACING THEIR NATURAL TEXTURE… AND THE POSSIBILITIES OF COLOUR. ZOË IRWIN, UK COLOUR TREND EXPERT FOR WELLA PROFESSIONALS, WARNS UK SALONS TO PREPARE… 2018 THE UK HAS SEEN a rise in women transitioning from relaxed straightened hair to wearing it in its natural form. Over in the US, Mintel reported that women with natural texture overtook those using chemical straighteners and relaxers for the first time. Without the sensitivity caused by relaxers, and the very silhouette of the hair changing dramatically, what’s followed is an incredible surge of hair colour experimentation, from vivid brights to delicate and rich tones. I’ve seen it from Coachella to Brooklyn, from East London to West, and it’s been an influence for my debut trend launch as Wella Professional’s colour trend expert – Colour Texture Embrace [pictured below left]. From freehand ‘Pintura’ colouring techniques, to global applications of bleach that are then dyed to pretty pastels or vivid brights, these colour trends are as popular on women as men, making this a huge market for hair colour and education. I’ve discussed this trend movement with women in the beauty industry, and such was the interest and desire for more information on colour techniques and availability across the UK, I couldn’t help but wonder… is your salon ready for this? It’s odd (not to mention outdated and downright wrong) that clients with textured hair can’t just walk into any salon to get their hair done. Hair is hair in its many forms. Training for Afrotextured hair should come at the apprentice stage and follow through a stylist’s ongoing education. By narrowing their market, hairdressers are missing out. It’s important to have knowledge on products that work well in textured hair, as well as education on how to weave and colour and style. According to The Institute of Practitioners in Advertising, Afro- Caribbean women spend six times more than other ethnicities on beauty and hair services – six times! This is incredible – there are exciting opportunities just waiting for savvy salons who want to serve people with ALL types of hair texture. I’m hoping changes in hair education throughout UK salons follow, in terms of techniques and ideas as much as hair theory. It’s time to immerse yourself in textured hair education – we’re at the start of something very exciting, and it’s about time! 50 | PAINT Want to make a splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation
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Page 1: S/S19 Go with the gl #ColourGoalsSS
Page 5: couleurs couture colour spa experie
Page 9 and 10: FOR PADDY MCDOUGALL, , ART DIRECTOR
Page 11: Shia Hiln NOT ANOTHER SALON FOR THE
Page 14 and 15: #MYCOPYRIGHTSTORY TIGI Copyright al
Page 16 and 17: WANT TO TAKE YOUR REDS TO THE NEXT
Page 18 and 19: Gareth Pugh Jeremy Scott Gareth Pug
Page 20 and 21: THE TREND RAINBOW SHERBET Pantone
Page 22 and 23: DISCOVER WELLA PROFESSIONALS TREND
Page 24 and 25: IT’S A 70S PALLETTE THROUGH A 201
Page 26 and 27: WEARING HAIR IN A NATURAL TEXTURE I
Page 28 and 29: 28 | PAINT IT’S ALL FOR YOU WORK
Page 30 and 31: The colour possibilities with Aveda
Page 32 and 33: Colr bars ALL BAR NONE COLOUR MIXIN
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Page 36 and 37: BLOCK ROCKING BEATS PHOTOGRAPHY BY
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Page 40 and 41: A RUSH OF blush THE PRODUCT OF ONE
Page 42 and 43: Sarah Black, Linton & Mac 42 | PAIN
Page 44 and 45: Mallory Eaton, The Bespoke Salon Bi
Page 46 and 47: Paintb The latest launches and prod
Page 48 and 49: Illumina Color from Wella Professio

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