Eatdrink #76 March/April 2019
The Women's Issue. Local food & drink magazine serving London, Stratford & Southwestern Ontario since 2007.
The Women's Issue. Local food & drink magazine serving London, Stratford & Southwestern Ontario since 2007.
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30 | <strong>March</strong>/<strong>April</strong> <strong>2019</strong><br />
Suzanne Steed<br />
Steed & Co. Lavender,Central Elgin<br />
Women in business, in three words: “Creative.<br />
Determined. Confident.”<br />
With a passion for gardening and landscape<br />
design, I developed an agri-tourism business<br />
where we provide visitors with an experience<br />
for the senses. I have developed all of our<br />
handcrafted products as well as our culinary<br />
line of lavender inspired food products. I also<br />
manage the day-to-day operations at our farm.<br />
Operating a farm brings new challenges every<br />
day and there is always something going on. I<br />
enjoy these challenges, even though I sometimes<br />
struggle through the difficult ones. But when<br />
a visitor comes to me and says, “Thank you for<br />
creating a beautiful place to visit,” it makes me<br />
smile and feel very proud of what I do.<br />
There is absolutely an element of artistry<br />
in what I do! I take a lovely, fragrant herb<br />
(lavender) and create many specialty culinary<br />
products. For example using this herb in<br />
our culinary products can be tricky as it can<br />
overpower foods, so I’m always aiming to<br />
achieve a balance that is both interesting and<br />
enjoyable to the palate.<br />
When you’re a business owner, you’re<br />
always thinking about your business. I can’t<br />
describe what it’s like to be in the zone,<br />
because I’m never out of it. I’m always mulling<br />
over different ideas, conducting research and<br />
finding that inspiration comes to me at all<br />
hours, including in the middle of the night.<br />
Recently, I was thinking about our jams and<br />
Suzanne Steed<br />
eatdrink.ca |@eatdrinkmag<br />
wondering about what a combination of<br />
lavender and orange would be like. How would<br />
the flavour interact with the citrus notes?<br />
With our culinary products, I create the<br />
recipes, and pass them along to production,<br />
but with our soaps, I’m often creating them<br />
— so I’m in a productive zone then too. Plus,<br />
when I’m out in the community, I find that<br />
my business has become part of my identity. I<br />
was just in the grocery store and had someone<br />
come up to me and ask, “Aren’t you the<br />
lavender lady?” My business is always there.<br />
It becomes a part of who you are, and I’m sure<br />
any business owner could relate.<br />
It always amazes me how people never think<br />
to consider lavender as an edible herb. After<br />
travelling through France, eating at French<br />
restaurants and speaking to many people who<br />
live there, I found that lavender is a popular<br />
ingredient in many dishes — from desserts to<br />
main courses featuring fish and chicken.<br />
Lavender is the same family as mint. If you<br />
look at a lavender spike, it’s square — and<br />
if you look at a mint stem, it’s square also.<br />
We’re familiar with mint’s strong flavour,<br />
and lavender’s strength is similar. However,<br />
lavender has the ability to really enhance<br />
flavours. We have a raspberry-strawberry<br />
preserve, and lavender picks up the raspberry<br />
and helps it pop. It also enhances the flavour<br />
of our dark chocolate, and the vanilla in our ice<br />
cream. It’s remarkable in that way: it enhances<br />
whatever you use it with, but adds a floral note.<br />
I hope that our lavender farm offers visitors<br />
an opportunity to escape from their hectic<br />
lives, to a peaceful rural setting, where they<br />
can stroll amongst the millions of beautiful<br />
lavender flowers from mid-June to mid-July.<br />
I encourage visitors to learn many of the great<br />
attributes this herb has to offer, including;<br />
growing, harvesting and cooking with lavender.<br />
Lauren Vandixhoorn<br />
SoLo on Main, Port Stanley<br />
Women in Business, in three words:<br />
“Empower. Inspire. Talent.”<br />
Knowing that my work in any aspect of the<br />
restaurant will result in a satisfied customer<br />
is what lights my fire. That’s what my work<br />
means to me too, that’s whole point: to make<br />
people happy. The music, the ingredients,<br />
drinks, the staff, decisions I make everyday<br />
are all for the good of the customer. It’s<br />
simple, and that’s what I like.<br />
I also want people to find that when they