BizBahrain Magazine (May-June 2019)

Interview | Huawei
to share their
photos and
selfies with
their friends
and family.
There are
also many
applications,
like Snapchat
and Instagram,
which is based
on photos and
images, so we
are looking
at a customer
base that is
constantly
looking for the perfect picture. From
the very beginning of designing this
phone, we have worked in collaboration
with Snapchat to provide an optimised
experience.
What are some of the new features in
this line that a user would most enjoy
and find useful?
The HUAWEI P30 has a Dual
View video feature with 4 cameras,
which allows you to take a video, with
simultaneously a close view and a
distant view making it easier to edit.
While shooting, the screen splits into
two halves: the lower half shows the
wide-angle capture, while the half
that’s closer to the front camera shows
a close-up shot. This mode, with its
capability to capture dual perspectives,
lends itself to capturing large-scale
events such as sporting matches
and concerts where users can adjust
magnification levels as well. Basically
we are talking about one video that
gives you two different views. So later
when you try to combine your footage
you have better choices.
The HUAWEI P30 Pro also houses
a new and improved In-Screen
Fingerprint sensor. Fingerprint
recognition is improved by taking
advantage of the ultra-wide 3p lens and
a large aperture, which works in tandem
to the pixel photosensitivity enhancing
the Micro-lens. Unlock speed is also
improved by 30 percent thanks to the
industry-leading multithreaded dualmatching
algorithm, which also uses
a fluid unlock animation and hover
sensing to improve user experience.
What is the essential difference between
the P and Mate series?
For the P series we have a focus on
the stylish, fashion design aspects along
with the colours options. The innovation
on the cameras is another important
thing. When we talk about new colours,
for our last generation P 20 PRO series
we were the industry first to introduce
the gradient colour. On the P30 PRO we
have the Breathing Crystal, the world’s
first. It’s very difficult to achieve that
finish and behind it is the world’s first
7-nanometre technology (the Kirin 980).
The Mate series is basically for
businessmen. It is a balance between
all the specifications and the long
lasting battery technology that we have.
However, we will keep adding features,
and we are constantly innovating and
changing because expectations are
constantly changing.
Starting from our
P series, we began
collaboration with one
of the best camera
brands, Leica, bringing
them into the digital
world. The HUAWEI P30
series has rewritten the
rules of photography.
Tell us about the design and aesthetics
of the new Huawei products? How
important is this in your R&D process?
As a leading technology company,
Huawei invests a significant amount of
its annual sales revenue to research and
development efforts, and has established
14 research centers around the world.
Among these facilities is the Huawei
Aesthetics Research Center in Paris.
Huawei’s newest R&D center is the
Max Berek Innovation Lab in Wetzler,
Germany, where Huawei and Leica
are jointly researching technologies
to improve mobile device camera and
image quality.
For the P30 PRO we introduced an
inspired gradient in colours. In fact the
colours that we offered this time are
quite unique. The very special Breathing
Crystal is in huge demand in the market
and we have nearly gone out of stock! It
also features the in-screen fingerprint
sensor, which gives more space, on
both, the front and the back. We also
have a double curved glass screen with
both sides curved, which makes it very
comfortable to hold in your hand.
Do you think that the new Huawei
products can take on the iPhone and
Samsung - your two closest competitors
- in the design aspect?
Yes, I think we are on the way to be
Number 1 in the smartphone market. It
doesn’t matter whether it’s the iPhone or
some other competitor - the brand that
is going to keep innovating and offering
what the consumer expects is the one
that is going to be on top. If you look
back at the figures through the year 2011,
when we started the smartphone series,
by series I mean not the ODM (original
design manufacturer) or OEM (original
equipment manufacturer) brands for the
operators, but Huawei as its own brand.
Our sales figures have seen continuous
growth. Last year alone we have shipped
206 million units of smartphones and
our market share globally shifted from
number three to the world’s number two
during Q1 2019, while the gap between
Huawei and next player is very little.
This year in Q1 we have shipped 59
million units already.
The most important figures I want to
share are the latest figures for the first
quarter of this year - we have shipped
59 million units smartphones. If you
simply multiply by 4, you will see there
is going to be an increase of more than
40 percent. That is the fact that if you
compare with Q1 from last year, by
shipment we have increased by more
than 40 percent. It is a very promising
year for us. We think it’s a match point.
Also in the high-end smartphone
segment, and by high-end we mean
pricing is more than 600USD, by
December 2018 our market share globally
was 14.7%. And with the launch of P30
we already have a huge increase to 17%.
So overall facts show that globally
the consumer is welcoming Huawei
and they have liked what we have been
dedicating on R&D and innovation and
they are willing to invest on a Huawei
phone. Of course from our side we have
May-June 2019
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