BizBahrain Magazine (May-June 2019)

Interview | CrediMax
and credit risk policies, improvement of
card operational skills and development
and recruitment of resources to manage a
fast growing card business.
Looking at the business
in totality and over the
years, CrediMax has
gradually transformed
itself from a simple card
operations center to
a robust “indigenous”
credit card brand poised
to be the leader in its
market.
Last September you launched your new
loyalty program - Thameen Reward
Program - How is it doing and what
has been the experience with this new
scheme?
Providing quality products and
services and excellent customer care
distinguishes CrediMax in the market.
When creating any product or service,
CrediMax ensures the optimization of
the highest international standards
of measures and security. By enabling
customers to take control of their rewards
program & have a real say & choice
has always been one of our key factors
to make CrediMax’s Card Products &
Services the “preferred Card of Choice”.
The introduction of Thameen reward
program comes In line with the shift of
technology and customer engagement on
the digital platform as cardholders have
the ability to engage and immediately
redeem their points as seen suitable
to their needs. This increased our user
engagement as they are able to perform
requests with real time results. They
can control the point’s utilization and
redeem them partially or fully for the
reward they like and pay the balance by
card. We provide incentives and rewards
to make our customers get used to and
opt for making secured card payments
over cash payments. “Thameen” reward
program is available for Infinite, World
Elite, Signature, World, Platinum, Gold
and Classic cardholders with a variety of
reward that includes:
• Cash back
• Gift cards
• Prepaid Mobile TopUp
• Points Exchange
• Gulf Air Miles
• British Airways Miles
• Turkish Airlines Miles
• Etihad Airline Miles
• Malaysian Airlines
• Ethiopian Airlines
• Jet Airways
• Shukran Points
• Accor Hotels points
• Carlson Hotel Points
• Rotana Hotels Points
• Travel
• Air Tickets
• Hotel Bookings
• Car Rental
Tell us about your 2019 Grand campaign.
Who is it targeted towards and what are
the benefits that one can expect?
Our 2019 grand marketing campaign
titled ‘Win the Max with CrediMax’ gives
our cardholders the opportunity to win
luxurious prizes - 4 BMW X2 model 2019
and a total of $60,000 cash. The campaign
which began on 1st of January 2019
will run until the 31st of December 2019,
introducing new valuable rewards where
cardholders will have the opportunity to
win monthly $ 5,000 and quarterly a BMW
X2 model 2019. To be eligible to enter the
raffle draw, our cardholders are required
to utilize an accumulated amount of
BD100 monthly to enter one and can
double their chances when the same
accumulated amount is used abroad. This
is just one of the many campaigns we
will be offering our valuable customers
throughout the year. CrediMax has
built a strong relationship with its
customers over the years and is always
committed to offering them differentiated
innovative and truly tangible rewards
with significantly enhanced added value
products & services.
In the 20 years since CrediMax was
formed, what has changed in terms of
outlook and focus?
The velocity of change we have been
witnessing in the payment industry,
going digital and transforming the
way we pay, is regarded by many as
the biggest opportunity since the
introduction of plastic cards many
years ago. More payments are shifting
from cash to electronic due to greater
connectivity, availability of multiple
channels and devices providing
opportunities for digital convergence
helping customers and merchants
experience enhanced simplicity and
security in payments. We pride ourselves
in being the leaders in the market, in
providing high-end products and services
to our loyal customers and creating
memorable payment experience.
What can your customers look forward
to in 2019?
We are currently working on several
innovative projects, both product and
service, that we will be announcing
in due time. We firmly believe that
these new additions to CrediMax
portfolio will enrich our cardholders
shopping experience every time they
use our cards. We will also be launching
seasonal campaigns giving the
cardholders the chance to win valuable
prizes.
What are the short-term and long-term
plans for the next decade?
As the payment landscape is
continuously transforming and new
players entering the market, CrediMax
is focused on digital transformation and
is committed to introduce innovative
cashless mobile payment options to
match the lifestyles of our cardholders.
With the excessive usage of smart
phones and shift towards the digital era,
it is essential that we stay ahead of the
curve in adding cutting-edge technology,
such as our digital wallet - MaxWallet,
Mobile App and more to follow, making
credit card e-service experience easy,
enjoyable and memorable moments for
all our customers.
I would also like to sincerely thank
our Board for their continuous support
and all of CrediMax staff for their
dedication and commitment towards
building and maintaining CrediMax’s
brand, underpinning our mission to
provide convenient secure cashless
means of payment. We are also grateful
to our business partners and customers
for their trust, loyalty and support
and look forward to continue creating
innovative appealing product with
unique features and benefits.
20 May-June 2019