Interview | CrediMax and credit risk policies, improvement of card operational skills and development and recruitment of resources to manage a fast growing card business. Looking at the business in totality and over the years, CrediMax has gradually transformed itself from a simple card operations center to a robust “indigenous” credit card brand poised to be the leader in its market. Last September you launched your new loyalty program - Thameen Reward Program - How is it doing and what has been the experience with this new scheme? Providing quality products and services and excellent customer care distinguishes CrediMax in the market. When creating any product or service, CrediMax ensures the optimization of the highest international standards of measures and security. By enabling customers to take control of their rewards program & have a real say & choice has always been one of our key factors to make CrediMax’s Card Products & Services the “preferred Card of Choice”. The introduction of Thameen reward program comes In line with the shift of technology and customer engagement on the digital platform as cardholders have the ability to engage and immediately redeem their points as seen suitable to their needs. This increased our user engagement as they are able to perform requests with real time results. They can control the point’s utilization and redeem them partially or fully for the reward they like and pay the balance by card. We provide incentives and rewards to make our customers get used to and opt for making secured card payments over cash payments. “Thameen” reward program is available for Infinite, World Elite, Signature, World, Platinum, Gold and Classic cardholders with a variety of reward that includes: • Cash back • Gift cards • Prepaid Mobile TopUp • Points Exchange • Gulf Air Miles • British Airways Miles • Turkish Airlines Miles • Etihad Airline Miles • Malaysian Airlines • Ethiopian Airlines • Jet Airways • Shukran Points • Accor Hotels points • Carlson Hotel Points • Rotana Hotels Points • Travel • Air Tickets • Hotel Bookings • Car Rental Tell us about your <strong>2019</strong> Grand campaign. Who is it targeted towards and what are the benefits that one can expect? Our <strong>2019</strong> grand marketing campaign titled ‘Win the Max with CrediMax’ gives our cardholders the opportunity to win luxurious prizes - 4 BMW X2 model <strong>2019</strong> and a total of $60,000 cash. The campaign which began on 1st of January <strong>2019</strong> will run until the 31st of December <strong>2019</strong>, introducing new valuable rewards where cardholders will have the opportunity to win monthly $ 5,000 and quarterly a BMW X2 model <strong>2019</strong>. To be eligible to enter the raffle draw, our cardholders are required to utilize an accumulated amount of BD100 monthly to enter one and can double their chances when the same accumulated amount is used abroad. This is just one of the many campaigns we will be offering our valuable customers throughout the year. CrediMax has built a strong relationship with its customers over the years and is always committed to offering them differentiated innovative and truly tangible rewards with significantly enhanced added value products & services. In the 20 years since CrediMax was formed, what has changed in terms of outlook and focus? The velocity of change we have been witnessing in the payment industry, going digital and transforming the way we pay, is regarded by many as the biggest opportunity since the introduction of plastic cards many years ago. More payments are shifting from cash to electronic due to greater connectivity, availability of multiple channels and devices providing opportunities for digital convergence helping customers and merchants experience enhanced simplicity and security in payments. We pride ourselves in being the leaders in the market, in providing high-end products and services to our loyal customers and creating memorable payment experience. What can your customers look forward to in <strong>2019</strong>? We are currently working on several innovative projects, both product and service, that we will be announcing in due time. We firmly believe that these new additions to CrediMax portfolio will enrich our cardholders shopping experience every time they use our cards. We will also be launching seasonal campaigns giving the cardholders the chance to win valuable prizes. What are the short-term and long-term plans for the next decade? As the payment landscape is continuously transforming and new players entering the market, CrediMax is focused on digital transformation and is committed to introduce innovative cashless mobile payment options to match the lifestyles of our cardholders. With the excessive usage of smart phones and shift towards the digital era, it is essential that we stay ahead of the curve in adding cutting-edge technology, such as our digital wallet - MaxWallet, Mobile App and more to follow, making credit card e-service experience easy, enjoyable and memorable moments for all our customers. I would also like to sincerely thank our Board for their continuous support and all of CrediMax staff for their dedication and commitment towards building and maintaining CrediMax’s brand, underpinning our mission to provide convenient secure cashless means of payment. We are also grateful to our business partners and customers for their trust, loyalty and support and look forward to continue creating innovative appealing product with unique features and benefits. 20 <strong>May</strong>-<strong>June</strong> <strong>2019</strong>
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