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BizBahrain Magazine (May-June 2019)

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Telecom<br />

VIVA Bahrain<br />

delivers<br />

a simpler<br />

connectivity<br />

experience<br />

Karim Tabbouche<br />

Chief Commercial Officer, VIVA<br />

Bahrain<br />

Gemalto has partnered<br />

with VIVA Bahrain, to<br />

supply them with a remote<br />

subscription management<br />

platform that enables<br />

customers to instantly<br />

activate a mobile connection<br />

for devices fitted with an<br />

eSIM. They will then be<br />

able to manage their mobile<br />

subscription throughout the<br />

product lifecycle, without ever<br />

needing to physically change<br />

a SIM card.<br />

In contrast to a<br />

conventional removable<br />

SIM, an eSIM is embedded<br />

in the device during<br />

manufacturing. As a result, it<br />

saves space, reduces weight,<br />

and makes it far easier<br />

for OEMs to supply users<br />

with innovative connected<br />

devices wherever they are.<br />

In particular, eSIM adoption<br />

is helping to fuel dramatic<br />

growth in the IoT (Internet<br />

of Things), supporting the<br />

development of exciting<br />

consumer products such as<br />

smartwatches, connected PCs<br />

and compelling concepts that<br />

include the connected car and<br />

smart home. In the wearables<br />

market alone, Frost and<br />

Sullivan predicts shipments<br />

in the Middle East and North<br />

Africa will reach 200 million<br />

units in 2020, up from 90<br />

million in 2016.<br />

Gemalto’s eSIM<br />

management platform<br />

provides VIVA Bahrain<br />

with seamless access to a<br />

cloud-based on-demand<br />

connectivity service that<br />

is fully compliant with the<br />

latest GSMA specifications.<br />

Customers will enjoy the<br />

best possible connected<br />

experience with eSIM-enabled<br />

devices, from the moment<br />

they are switched on for the<br />

first time.<br />

Karim Tabbouche, Chief<br />

Commercial Officer for VIVA<br />

Bahrain said, “We continue<br />

to adopt innovative and<br />

latest trends in technology<br />

to enhance our customers<br />

experiences. The adoption<br />

of Gemalto’s eSIM remote<br />

subscription management<br />

platform represents the<br />

latest stage of this ongoing<br />

strategy, and builds<br />

on our already successful<br />

partnership.”<br />

Sherry Zameer, SVP for<br />

IoT in CISMEA at Gemalto<br />

mentioned, “With billions<br />

of machines and people<br />

now requiring round-theclock<br />

connectivity, remote<br />

subscription management<br />

is key to an enhanced<br />

user experience. With the<br />

deployment of Gemalto’s<br />

proven solution, Viva Bahrain<br />

is reinforcing its position at<br />

the forefront of the industrial<br />

and consumer IoT market.”<br />

Khameesna Zain<br />

Zain Bahrain, a leading<br />

telecommunications<br />

provider in the Kingdom, has<br />

confirmed its commitment<br />

to Bahrain's entrepreneurial<br />

sector with the continuation<br />

of its "Khameesna Zain"<br />

initiative. Since its first<br />

edition, "Khameesna Zain"<br />

has provided a solid platform<br />

for small businesses to<br />

increase their customer<br />

reach by providing them with<br />

opportunities to showcase their<br />

products to new audiences.<br />

Through "Khameesna<br />

Zain", small businesses are<br />

invited to participate in events<br />

at Zain Bahrain's headquarters<br />

in Seef, where members<br />

of the public are invited<br />

to experience the various<br />

offerings of the Kingdom's<br />

enterprising entrepreneurs.<br />

Zain Bahrain also promotes<br />

the event through its social<br />

media channels, @zainbahrain<br />

on Twitter, zainbahrain on<br />

Batelco Group signs SPA with Kuwait<br />

Telecommunications to sell 90% shares of QualityNet<br />

Batelco, the regional<br />

telecommunications<br />

group with operations across<br />

14 countries, announced it<br />

has signed a Share Purchase<br />

Agreement (SPA) with<br />

Kuwait Telecommunications<br />

Company (VIVA) to sell its 90%<br />

Abdulla Al Khalifa<br />

Director, Communication<br />

& Investor Relations, Zain<br />

Bahrain<br />

shareholding of its Kuwait<br />

subsidiary, QualityNet General<br />

Trading and Contracting<br />

Company W.L.L (QualityNet).<br />

The price consideration<br />

will be determined upon<br />

completion of the full transfer<br />

of shares and fulfillment of<br />

Instagram, and www.facebook.<br />

com/ZainBahrain, providing<br />

participating businesses<br />

with further exposure to its<br />

substantial online following.<br />

The initiative falls in<br />

line with Zain Bahrain's<br />

commitment to supporting<br />

local businesses and meets<br />

the company's ambitions<br />

towards the realisation of the<br />

United Nation Development<br />

Programme's Sustainable<br />

Development Goals -<br />

particularly Goal 8, which<br />

promotes decent work and<br />

economic growth.<br />

Abdulla Al Khalifa,<br />

Director, Communication<br />

& Investor Relations, Zain<br />

Bahrain said, "We are part<br />

of the fabric of the Bahraini<br />

community, and we want to<br />

provide opportunities that<br />

enable success for businesses<br />

of all sizes. Small enterprises<br />

have a large role to play in the<br />

economic development and<br />

growth of the Kingdom, and we<br />

are committed to supporting<br />

them in meaningful ways<br />

that will help them to grow.<br />

"Khameesna Zain" is just one<br />

way in which we can provide<br />

small businesses with a boost,<br />

and we are pleased to continue<br />

this successful platform to help<br />

more entrepreneurial ventures."<br />

To find out more about<br />

"Khameesna Zain", including<br />

upcoming events and how<br />

to participate, follow Zain<br />

Bahrain's social media<br />

channels.<br />

the terms, conditions and<br />

covenants agreed between the<br />

parties in the SPA.<br />

Moreover, QualityNet’s<br />

shares will be transferred<br />

to VIVA after obtaining the<br />

necessary regulatory approvals<br />

in the State of Kuwait.<br />

52 <strong>May</strong>-<strong>June</strong> <strong>2019</strong>

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