BizBahrain Magazine (May-June 2019)

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Interview | Huawei been dedicating ourselves for R&D for the past 30 years, and we are committed to continue investing in it. Can you tell us a little about the idea and strategy employed by the company to create a perfect synergy between hardware and software? You know Huawei comes from a background where we started out as a telecommunication company that in the past serviced the communication infrastructures for nearly all the operators in the world. So far Huawei is operating in more than 170 countries and regions all around the world. We know very well how telecommunication is important to our consumers and through the network, through cloud and the device we can provide a better synergy than anyone else in the industry. I think there is no doubt that we have been proving ourselves. In terms of hardware-software synergies we have taken steps such as fintechlevel security delivered through with the leading mobile security platform solution, Hi Security Executive Environment (HiSEE), which is offered on Kirin chips. As for the operational software used by the company, the EMUI system fully complies with Google's security framework, building on native Android capabilities to further enhance the security of the system, data, and applications. Explain Huawei's approach as consumer-centric innovator and how has this worked to create products that touch a nerve with your customer base? It’s a very good question because this is what we do. We like to hear the voice of consumers. Before we design the products or after we sell the products we are always open to listen to the voice of our consumers. Also we know very well our competitors. We look at what is the point that the consumer is not satisfied with in our competitor’s phones, and every time we are keen to provide a solution or at least a better option for our consumers. This is how we designed the camera technologies and also the faster charging battery technologies as well as the reverse charging. Basically you need to keep your ears open. Always listen to the consumers at any stage. It doesn’t matter if you are at the starting point in this industry or if you have attained a certain position already, you need to keep listening. We talked about this earlier, but to focus on it a little more, what is your market share in the mobile phone space in the GCC? Globally we are number two and in GCC we are doing even better. When you talk about the global market, you have the US market and some of the US related countries. We are not selling in those countries, which means we have to do better in other countries. Here in the GCC, our market status is much better than in the global. In our territory we are doing especially well in KSA, UAE and Kuwait. As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. You have also been going on a pretty aggressive marketing strategy in the region. Is your marketing approach working? Yes. So basically today we have solved the issue of brand awareness. Our brand awareness around the globe is at 86. Our focus now is to make people know that our products can be found at any place. That is why we have the aggressive marketing. What about other markets like India and Far East Asia? We are doing very well in the Far East and we are number one in some of those countries. India is a very different market and has a different market structure, and it also has strong local brands as well. But we believe that as long as we are providing the best products to the people who want it, we are going to be successful and we are going to get everywhere. What are your plans for Bahrain and the ME region in the next years? In Bahrain specifically we are very confident. Our market share in Bahrain has been consistently increasing for the past 18 months at a non-stop upward pace. This year we are going to be more aggressive. Basically we want our consumers to find our products, so we want to increase further the availability of our products to our consumers. We are going to open our first brand store in Manama Centre. It will be the first brand store for Huawei in Bahrain, and after that we are planning to open 3-5 more such brand stores in the coming year. These are dedicated Huawei stores with all our products, smartphones, accessories, tablets, PCs, and even the IOT products. Cyber security has become an important area of concern in the Gulf region as elsewhere. How is Huawei addressing this and what are the steps being taken to ensure that data protection and security are effectively managed? Cyber security is a top priority for Huawei. We are operating in more than 170 countries in the world, and so far there have been no security issues that have been found, which only means that we are putting a lot of focus on it. I think the strictest cyber security laws are those set by the EU GDPR (European Union General Data Protection Regulation), and all of our products have successfully passed its requirements. From the design level, or supplier level, or our partner level in different countries, it is integrated into the system itself in every layer. How has the P30 PRO been received in the market here? It is out of stock everywhere! The Breathing Crystal is out of stock. It is around double of what we had on the P20 series. The P20 is doing quite well and sold 17 million units in its life. P30 is nearly double that in Europe! In East Asia, and in nearly all countries we have long queues on first sales days. What you used to see at Apple stores in the 16 May-June 2019
Interview | Huawei US is now seen in Malaysia and Eastern countries and the GCC with Huawei! What was the reason for your launch in Paris? Why did you pick Paris for the launch of the P30? Good question. Really because the design element fitted with Paris, so famous for its style and design. This P30 PRO is a stylish phone with a great fashion design. The Amber sunrise colour that we have introduced matched with the quality of the phone and the city. Always listen to the consumers at any stage. It doesn’t matter if you are at the starting point in this industry or if you have attained a certain position already, you need to keep listening. Yes, it was a spectacular launch. What is the next big thing that we can look forward to? A lot of exciting things are going to happen in the coming months. First one is going to be the 5G phones. As you know that Huawei is one of the best 5G-network supplier. That will depend on the 5G status in different countries because the operator needs to build the network first before the 5G phones can be compatible on this network. Also something to look out for is our first foldable phone, which we have already showcased in the FWC this year. It is being commercialised in the second half of this year. And then look out also in Q4 this year for the upcoming Mate series launch. So a lot of things to look forward to! Yes, a lot of things to celebrate! May-June 2019 17
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Page 5 and 6: CONTENTS May - June 2019 28 | Bahra
Page 7 and 8: Ramadan Kareem Experience the taste
Page 9 and 10: ENCHANTING RAMADAN BAHARAT RESTAURA
Page 12 and 13: Main Feature | ICT Sector EXPLORING
Page 14 and 15: Interview | Huawei Ian Li President
Page 16 and 17: Interview | Huawei Showing its grow
Page 20 and 21: Interview | CrediMax 20 YEARS OF DY
Page 22 and 23: Interview | CrediMax and credit ris
Page 24 and 25: Interview | Zoho Corp Raj Sablok Pr
Page 26 and 27: Interview | Zoho Corp Shall we go b
Page 28 and 29: Interview | Mohamed Isa BUILDING TH
Page 30 and 31: Spotlight | BIDEC 2019 BIDEC 2019 B
Page 32 and 33: Economic Strategy | Kingdom of Bahr
Page 34 and 35: Property Finder | Real Estate Analy
Page 36 and 37: Property Finder | Real Estate Analy
Page 38 and 39: Business Report | OBG What you need
Page 40 and 41: Expert Opinion | Information Techno
Page 42 and 43: Cybersecurity Solution | CTM360 2 F
Page 44 and 45: Highlights | Government iGA 2018 Fo
Page 46 and 47: Government Export Bahrain launch ne
Page 48 and 49: Highlights | Banking & Finance CBB
Page 50: Banking & Finance Citi continues to
Page 53 and 54: Telecom Smart Home WiFi solution Ba
Page 56 and 57: Highlights | Real Estate Era Projec
Page 58 and 59: Real Estate Edamah sign an agreemen
Page 60 and 61: Highlights | Technology Wonder News
Page 62 and 63: Technology Huawei P30 series HUAWEI
Page 64 and 65: Highlights | Automotive Ferrari F8
Page 66 and 67: Automotive The All-New RAV4 Bringin
Page 68 and 69:
Highlights | Other Business A.I Aca
Page 70 and 71:
Other Business CIOCCOLATITALIANI op
Page 72 and 73:
Biz Dashboard COMMERCIAL OFFICES FO
Page 74:
Listing | Tender Board Bahrain Comp
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BizBahrain Magazine (May-June 2019)

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