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Sustainability in Troubled Times

We live in times of uncertainty and global (dis)order. „Understanding global mega-trends is crucial. We live in times of multiple, evolving and mutually-reinforcing shifts“, says UN Secretary-General António Guterres. He adds: „These dynamics, of geopolitical, demographic, climatic, technological, social and economic nature, enhance threats and opportunities on an unprecedented scale.“ Therefore sustainability in troubled times is the key topic of this Sustainability Yearbook 2017, edited by macondo publishing. In the opening essay, Elmer Lenzen takes a critical look at the relationship between democracy and globalization. For decades this combination was a formula for success. Now both are experiencing troubled times. UN Global Compact founding director Georg Kell and Princeton professor Larry Diamond, who are well- known figures in this field, explain some of the reasons why in a profound interview. One reason is that today’s world is becoming more fragmented. So how can sustainability work in these times? It can work if we focus on the needs of the present without compromising the abilities of the future, says Global Compact Action Platform fellow Richard Roberts, and by utilizing the advantages of tomorrow. But doing the right thing in critical times is also a question of attitude. The entrepreneur Richard Branson and the actor Colin Firth both show in their own ways that sustainability means authenticity.

We live in times of uncertainty and global (dis)order. „Understanding global mega-trends is crucial. We live in times of multiple, evolving and mutually-reinforcing shifts“, says UN Secretary-General António Guterres. He adds: „These dynamics, of geopolitical, demographic, climatic, technological, social and economic nature, enhance threats and opportunities on an unprecedented scale.“ Therefore sustainability in troubled times is the key topic of this Sustainability Yearbook 2017, edited by macondo publishing.
In the opening essay, Elmer Lenzen takes a critical look at the relationship between democracy and globalization. For decades this combination was a formula for success. Now both are experiencing troubled times. UN Global Compact founding director Georg Kell and Princeton professor Larry Diamond, who are well- known figures in this field, explain some of the reasons why in a profound interview. One reason is that today’s world is becoming more fragmented. So how can sustainability work in these times?
It can work if we focus on the needs of the present without compromising the abilities of the future, says Global Compact Action Platform fellow Richard Roberts, and by utilizing the advantages of tomorrow. But doing the right thing in critical times is also a question of attitude. The entrepreneur Richard Branson and the actor Colin Firth both show in their own ways that sustainability means authenticity.

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SUSTAINABILITY:<br />

VALUE BEYOND COSTS<br />

The registered trademark Alcantara® is the result of the unique and proprietary technology of<br />

Alcantara S.p.A., founded <strong>in</strong> 1972. Alcantara is a highly <strong>in</strong>novative material applied <strong>in</strong> various<br />

fields: fashion and accessories, automotive, <strong>in</strong>terior design and home décor, as well as consumer<br />

electronics. S<strong>in</strong>ce the very beg<strong>in</strong>n<strong>in</strong>g, the approach of Alcantara to susta<strong>in</strong>ability has been<br />

“value beyond costs.”<br />

By Alcantara S.p.A.<br />

Alcantara started its strong commitment<br />

to susta<strong>in</strong>ability <strong>in</strong> 2009, follow<strong>in</strong>g the<br />

Lehman shock. At that time, the company<br />

clearly understood that the world was<br />

fac<strong>in</strong>g an important economic challenge.<br />

Alcantara thought it was necessary to<br />

<strong>in</strong>troduce a structural change to its offer<strong>in</strong>gs,<br />

and assumed that the demand<br />

for susta<strong>in</strong>able products, services, and<br />

behavior would grow all over the world.<br />

Thanks to the strategy of offer<strong>in</strong>g exclusive<br />

and highly customized solutions <strong>in</strong><br />

INVESTMENTS<br />

a responsible and susta<strong>in</strong>able way, the<br />

company’s turnover grew from €64.3<br />

million <strong>in</strong> 2009 to €187.2 million <strong>in</strong><br />

2016 without any setbacks, Alcantara<br />

has exported the values of “Made <strong>in</strong> Italy”<br />

through its extraord<strong>in</strong>ary ability to<br />

comb<strong>in</strong>e technology and craftsmanship,<br />

rely<strong>in</strong>g on cont<strong>in</strong>uous research and <strong>in</strong>novation.<br />

This process is amplified through<br />

extremely constructive relationships with<br />

leaders <strong>in</strong> <strong>in</strong>ternational design thanks<br />

to partnerships with well-established<br />

In 2016 Alcantara made <strong>in</strong>vestments for a total amount of €22 mil.<br />

of which more than €7 mil. was devoted to susta<strong>in</strong>ability-related<br />

activities. In detail, 34% to health and safety and 66% to environment.<br />

TOTAL INVESTMENTS<br />

22 M €<br />

7 M €<br />

SUSTAINABILITY<br />

34%<br />

HEALTH & SAFETY<br />

66%<br />

ENVIRONMENT<br />

designers, creative avant-gardes, and the<br />

most prestigious museum <strong>in</strong>stitutions.<br />

Be<strong>in</strong>g susta<strong>in</strong>able<br />

<strong>Susta<strong>in</strong>ability</strong> is a value that Alcantara<br />

has been translat<strong>in</strong>g <strong>in</strong>to concrete actions<br />

for more than eight years. Start<strong>in</strong>g<br />

<strong>in</strong> 2009, the company began publish<strong>in</strong>g<br />

its annual <strong>Susta<strong>in</strong>ability</strong> Report <strong>in</strong><br />

accordance with the Global Report<strong>in</strong>g<br />

Initiative standards. It was one of the<br />

first European companies to be certified<br />

as “carbon neutral” by TÜV SÜD, hav<strong>in</strong>g<br />

measured and reduced the CO 2 emissions<br />

result<strong>in</strong>g from its operations, and thus<br />

compensat<strong>in</strong>g for those that cannot be<br />

elim<strong>in</strong>ated.<br />

The carbon neutrality goal, which required<br />

enormous efforts throughout<br />

the company, was reached thanks to<br />

the coord<strong>in</strong>ated implementation of a<br />

series of targeted actions: scrupulous<br />

measurement of overall CO 2 contributions;<br />

drastic reduction <strong>in</strong> CO 2 emissions<br />

(through plant modernization, process<br />

rationalization, technical equipment<br />

upgrad<strong>in</strong>g, energy sourc<strong>in</strong>g, and waste<br />

water treatment); and offsett<strong>in</strong>g residual<br />

emissions by jo<strong>in</strong><strong>in</strong>g the UN-coord<strong>in</strong>ated<br />

<strong>in</strong>ternational compensation program. All<br />

of these activities are certified by TÜV<br />

72<br />

Global Compact International Yearbook 2017

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