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Selling Travel July/August 19

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20<br />

River cruise<br />

Dialogue<br />

Fast<br />

facts<br />

Fred.<br />

Olsen’s<br />

Brexit promise<br />

offers a full<br />

refund and a<br />

free cruise if<br />

Brexix affects<br />

travel”<br />

Words used<br />

to describe<br />

river cruising<br />

included:<br />

nature<br />

culture<br />

city break<br />

laid-back<br />

exotic<br />

expensive<br />

relaxing<br />

pensioners<br />

food & wine<br />

50%<br />

were not very<br />

confident in<br />

selling a river<br />

cruise BEFORE the<br />

event<br />

40%<br />

had sold a river<br />

cruise in the last<br />

year<br />

77%<br />

said that <strong>Selling</strong><br />

<strong>Travel</strong> River Cruise<br />

events helped<br />

them to better sell<br />

60%<br />

have seen AN<br />

INCREASE in river<br />

cruise enquiries<br />

The most popular<br />

river cruise<br />

destination was:<br />

83.2%<br />

Europe<br />

11.1%<br />

Asia<br />

5.6%<br />

America<br />

2%<br />

Africa<br />

sellingtravel.co.uk

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