CE China Daily Day 2 Edition

EXCLUSIVE INTERVIEW
WE HAVE DECIDED
UPON A MACROSCOPIC
GOAL TO BECOME A
TOTAL HOME APPLIANCE
SOLUTION COMPANY.
Jong-Boo Kim
CEO, NUC Electronics
NUC outlines plans to grow
product lines and go global
Jong-Boo Kim, CEO, NUC Electronics, says the company plans an ambitious
roadmap for coming years
Founded in 1978, NUC’s mission
is to “provide health to every
home”. We started by asking
Jong-Boo Kim, CEO, NUC
Electronics, how the business
has developed, with small
kitchen appliances related to
health always being the main
focus.
It began with the slow juicer in the
1980s. We introduced the food
processor in the 1900s and the
yogurt maker in 2000s. Our main
products today, the Whole Slow
Juicer and the Vacuum Blender,
were launched in 2010. Recently,
we launched MOTIV1, a juicer
with IoT technology. Paired with
a body composition analyser, it
is able to measure the condition
of one’s body and provide users
with customised juice recipes and
exercise programmes via a mobile
app.
What does the future look like
for NUC?
We continue to develop and apply
new ideas to take care of the health
of our customers for our main
products – juicers and blenders.
NUC is at a major turning point.
Based on the technical knowledge
of products that have been
produced and supplied through 40
years of our company’s history, we
have decided upon a macroscopic
goal to become a total home
appliance solution company, with
the initial launch of more than
100 small appliances, household
appliances, health appliances and
beauty products over the next five
years.
Tell us more about these new
products?
Among the newly developed
products, we will select and
differentiate the products that
meet the market conditions of
each country and work with
major distribution networks.
Each year, we plan to launch our
latest products through new and
existing distribution channels to
increase market coverage. Of
course, this new business concept
must be established on the basic
assumption that the current juicers
and blenders must be successful as
the leading brand in the relevant
market. As part of this plan, IFA
and CE China are increasingly
important venues for introducing
our new products in Europe and
Asia.
NUC Electronics received a Red
Dot Design Award in 2019 for
its Smart Juicer. What did it
mean to win the award?
We won the Red Dot Design
Award in Germany for the Smart
Juicer in the Product Design
category. NUC Electronics has
been sweeping design awards
every year internationally, which
has included the Red Dot Award,
Germany’s iF Design Award and
IDEA, from the US.
We have participated in
international exhibitions and
gained global attention for our
innovative products. We will
become a global kitchen appliance
company by releasing innovative
products continuously to spread
health culture
NUC SIGNS
WITH SUNING
Earlier this year, NUC Electronics
signed an exclusive dealership
contract with Suning Electronics,
the biggest retail group in China,
to distribute its products into
on and offline retail channels in
China.
Through this strategic alliance,
NUC Electronics has being
supplied IoT smart juicer which
recommends the customised
juice recipes based on the body
composition as well as the vacuum
blender which removes the air
from the container to maintain
nutrition and taste of ingredients.
From the second half of 2019,
starting with a multi-grill, NUC
Electronics and Suning has come
to an agreement to introduce
new small appliances in China
within the next five years, which
will result in Korean brand NUC
becoming a leading lifestyle brand
in China.
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