Debtfree Magazine September 2019

If we see an advert for a service or product in a place we associate with
value and relevance, then we are more likely to pay attention to it. For
example, advertising your Debt Counselling firm in the service directory
listing of a magazine all about debt, debt counselling and debt review, as
opposed to in a magazine about fly fishing. The same person could see
both adverts in both magazines, but will allocate more credibility to an
advert in an associated industry magazine.
Our brains also come into play, and can (amazingly) trick us into appreciating
something more or less, given the context. Researchers have found that
people who paid more for a bottle of wine (the same bottle) actually enjoyed
the wine more than those who paid less. Those paying less had their brains
tell them that since the wine was cheap, it was better than expected but not
great. Those paying a lot for it found they genuinely enjoyed the wine. Their
brain had primed them to expect a better taste before they had even taken
a sip. The researchers say that they became predisposed to enjoying the
wine before tasting it.
Of course, the best marketing practice is to have clear, catchy advertising
(content) that is presented to people at the right time and place (context).
So, for the best results from advertising, be sure to balance your great
content with the right context.