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“Our Suppliers Will Not Be Prepared To Download<br />

A Software Just To Read Communication From Us”<br />

Probe<br />

• Ask the prospect how important privacy is within<br />

their organization?<br />

Possible Solutions<br />

• If the Target is really paranoid about their<br />

privacy, then focus on that. Focus on the<br />

importance of security and confidentiality.<br />

• E.g I know it’s not easy to ask your suppliers<br />

to download software to read a simple message,<br />

but think about how secure your data will be.<br />

It wouldn’t take your suppliers long to download,<br />

and they won’t need to pay for the product.<br />

• Explain how easy it is for suppliers to download<br />

the solution.<br />

• Provide examples of how easy company data<br />

can be stolen or abused if relationships with<br />

suppliers turn sour.<br />

13

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