Objection Booklet_Vertical2
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I Don’t Understand Your Product<br />
Probe<br />
• Ask them what part of the product they do not<br />
understand?<br />
• Actively listen<br />
Possible Solutions<br />
• If the Target doesn’t understand the product,<br />
then provide a demonstration of it.<br />
• If the product seems complicated for them,<br />
then assure them that there will be ongoing<br />
training.<br />
• If the Target doesn’t understand certain<br />
features of the product, then provide a demonstration<br />
of the feature but emphasizing the<br />
benefit of it.<br />
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