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Jeweller: The Great Diamond Debate - Round II

Facts Vs Marketing: In 2019, both natural and man-made diamonds battled for the hearts and minds of consumers – and the gloves came off. While the dust is far from settled, the question remains: can consumers really make an informed choice in the midst of a marketing barrage and an increasingly confused industry?

Facts Vs Marketing: In 2019, both natural and man-made diamonds battled for the hearts and minds of consumers – and the gloves came off. While the dust is far from settled, the question remains: can consumers really make an informed choice in the midst of a marketing barrage and an increasingly confused industry?

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THE GREAT DIAMOND DEBATE<br />

CONTENTS<br />

15/ FEATURE<br />

Navigating change: how 2019<br />

shaped the diamond debate<br />

ARABELLA RODEN<br />

51/ RETAILER REFERENCE CHART<br />

Making the right diamond choice<br />

Learn to articulate the differences and benefits of both<br />

natural and man-made stones<br />

11/ EDITORIAL<br />

Ensuring the terms of battle<br />

are truth and fairness<br />

COLEBY NICHOLSON<br />

<strong>The</strong> natural diamond<br />

industry is facing<br />

disruption in every aspect<br />

SERGEY IVANOV<br />

35/ DIAMOND PRODUCER<br />

VOICE OF THE AUSTRALIAN<br />

JEWELLERY INDUSTRY<br />

jewellermagazine.com<br />

Making the call for total<br />

transparency and trust<br />

JEAN-MARC LIEBERHERR<br />

20/ DIAMOND PRODUCERS ASSOCIATION<br />

Sustainably created: that is<br />

the future of diamonds<br />

MARTIN ROSCHEISEN<br />

22/ LAB-GROWN SUPPLIER<br />

Sustainability and gem<br />

tracking have arrived<br />

in force<br />

RUSSELL SHOR<br />

23/ GEMOLOGICAL INSTITUTE OF AMERICA<br />

40/ RESEARCH<br />

Don’t blame synthetic<br />

diamonds for the natural<br />

industry’s woes<br />

GARRY HOLLOWAY<br />

37/ DIAMOND AUTHORITY<br />

Important lessons have<br />

been learnt from the<br />

first year of Lightbox<br />

SALLY MORRISON<br />

39/ LAB-GROWN SUPPLIER<br />

Retailers, it’s time to<br />

follow the leader –<br />

your customer<br />

MARTY HURWITZ<br />

Publisher & Editor<br />

Coleby Nicholson<br />

Associate Publisher<br />

Angela Han<br />

angela.han@gunnamattamedia.com<br />

Assistant Editor<br />

Arabella Roden<br />

arabella.roden@jewellermagazine.com<br />

Accounts<br />

Paul Blewitt<br />

finance@gunnamattamedia.com<br />

Subscriptions<br />

info@jewellermagazine.com<br />

<strong>Jeweller</strong> is published by:<br />

Gunnamatta Media Pty Ltd<br />

Locked Bag 26, South Melbourne,<br />

Questioning the ethics of<br />

synthetic diamonds<br />

MARTIN RAPAPORT<br />

25/ DIAMOND AUTHORITY<br />

Members of the bourse will<br />

decide if the synthetic ban<br />

is lifted<br />

MEHUL SHAH<br />

42/ BHARAT DIAMOND BOURSE<br />

VIC 3205 AUSTRALIA<br />

ABN 64 930 790 434<br />

Phone: +61 3 9696 7200<br />

Fax: +61 3 9696 8313<br />

info@gunnamattamedia.com<br />

Keep your diamonds<br />

transparent<br />

ERNIE BLOM<br />

29/ WORLD FEDERATION OF DIAMOND BOURSES<br />

43/ MEDIA<br />

Both sides of the debate<br />

should verify their claims<br />

DANIELLE MAX<br />

Copyright: All material appearing<br />

in <strong>Jeweller</strong> is subject to copyright.<br />

Reproduction in whole or in part is<br />

strictly forbidden without prior written<br />

consent of the publisher.<br />

Synthetic, created, labgrown:<br />

What should we<br />

call these diamonds?<br />

PAUL ZIMNISKY<br />

30/ INDEPENDENT ANALYST<br />

Is the ostrich finally lifting<br />

its head out of the sand?<br />

DROR YEHUDA<br />

32/ DIAMOND SUPPLIER<br />

<strong>The</strong> industry must support<br />

natural diamonds<br />

BOAZ MOLDAWSKY<br />

34/ ISRAEL DIAMOND EXCHANGE<br />

46/ CIBJO<br />

Deconstructing the<br />

next great jewelleryconsuming<br />

generation<br />

JONATHAN KENDALL<br />

<strong>The</strong> consumer conundrum:<br />

‘Should I buy a lab-grown or<br />

natural diamond?’<br />

JIMMY DEGROOT<br />

49/ RETAIL SPECIALIST<br />

Fighting for the hearts and<br />

minds of diamond desire<br />

ALAN BRONSTEIN<br />

44/ NATURAL COLOR DIAMOND ASSOCIATION<br />

Gunnamatta Media Pty Ltd strives to<br />

report accurately and fairly and it is<br />

our policy to correct significant errors<br />

of fact and misleading statements in<br />

the next available issue. All statements<br />

made, although based on information<br />

believed to be reliable and accurate at<br />

the time, cannot be guaranteed and<br />

no fault or liability can be accepted<br />

for error or omission. Any comment<br />

relating to subjective opinions should<br />

be addressed to the editor.<br />

Advertising: <strong>The</strong> publisher reserves<br />

the right to omit or alter any<br />

advertisement to comply with<br />

Australian law and the advertiser<br />

agrees to indemnify the publisher for<br />

all damages or liabilities arising from<br />

the published material.

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