TROPICANA MAGAZINE Jan-Feb 2020 #128 The Love Issue

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GAME CHANGER Every Piece Tells A Story Celebrated artist, Red Hong Yi reflects on art career and how she is injecting new meaning and purpose through her art Text by Julie Yim | Stylist by Ibnu Aswan Photographer by Tommi Chu @ Blink Studio Hair Artist by Bibian Leong | Make-Up by Artist Alvin Loh TM | JANUARY/FEBRUARY 2020 76
Jacket from Versace Red Hong Yi is playing with fire. Literally. She is lying on her back, holding up a lighted candle while attempting to wipe soot and dripping wax off her face. The work is unglamorous yet Red is silently chuckling to herself, ruminating on how her followers have this perception that her work as an artist is always so easy. But that’s just social media for you. All her effort isn’t for nothing as Red worked on a commissioned piece by Google Singapore, specifically a 10m-long mural made of burnt bamboo weaves. It may be hard for anyone to imagine that underneath Red’s effervescent persona, the professional architect turned artist whose art exploded on the Internet seven years ago was and still is rather conscious when it comes to speaking about her work. After all, if you take into account her 48,822 subscribers on Youtube and 179,900 followers on Instagram, that’s a colossal amount of eyeballs focused on one person who just confessed that she is “actually quite shy”. “I think it’s a common theme for artists to always have doubts about their work,” she offers candidly, when prodded about her shyness claim. “Personally for me why my art career began was because I decided I cannot be shy about my work anymore and I have to show it despite my fears.” How did she conquer that fear then? “What struck me is that you have to forge on and not be too mindful of the naysayers as you go on with what kick-started that passion. I tell myself that I cannot take it too personally and my work should not dictate my worth and my value,” she points out affirmatively. Start Of Something Good While Red owes a large share of her art career’s initial success to social media (a video recording of her creating a portrait of retired NBA star Yao Ming using a basketball and red paint went viral overnight), she asserts that it can eventually turn into a doubleedged sword. “Likes, shares and comments should not be the determining factor whether a project has succeeded or not. It can spark anxiety for sure,” she remarks. Red herself pleads guilty to falling under the social media trap during her nascent art career, psyching herself into believing that her next project had to reach a million views. When that did not happen to some of her projects, she thought she had failed. “I learned that wasn’t the case because that’s just social media and how you market your project.” It’s been five years now since Red has given up her architect career to pursue art full-time. 77 JANUARY/FEBRUARY 2020 | TM
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TROPICANA MAGAZINE Jan-Feb 2020 #128 The Love Issue

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