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Jacket from Versace<br />
Red Hong Yi is playing with fire.<br />
Literally. She is lying on her<br />
back, holding up a lighted candle<br />
while attempting to wipe soot and<br />
dripping wax off her face. <strong>The</strong><br />
work is unglamorous yet Red is<br />
silently chuckling to herself, ruminating on how her<br />
followers have this perception that her work as an<br />
artist is always so easy. But that’s just social media for<br />
you. All her effort isn’t for nothing as Red worked on a<br />
commissioned piece by Google Singapore, specifically<br />
a 10m-long mural made of burnt bamboo weaves.<br />
It may be hard for anyone to imagine that<br />
underneath Red’s effervescent persona, the<br />
professional architect turned artist whose art<br />
exploded on the Internet seven years ago was and<br />
still is rather conscious when it comes to speaking<br />
about her work. After all, if you take into account her<br />
48,822 subscribers on Youtube and 179,900 followers<br />
on Instagram, that’s a colossal amount of eyeballs<br />
focused on one person who just confessed that she is<br />
“actually quite shy”.<br />
“I think it’s a common theme for artists to always<br />
have doubts about their work,” she offers candidly,<br />
when prodded about her shyness claim. “Personally<br />
for me why my art career began was because I decided<br />
I cannot be shy about my work anymore and I have<br />
to show it despite my fears.” How did she conquer<br />
that fear then? “What struck me is that you have to<br />
forge on and not be too mindful of the naysayers as<br />
you go on with what kick-started that passion. I tell<br />
myself that I cannot take it too personally and my<br />
work should not dictate my worth and my value,” she<br />
points out affirmatively.<br />
Start Of Something Good<br />
While Red owes a large share of her art career’s<br />
initial success to social media (a video recording of<br />
her creating a portrait of retired NBA star Yao Ming<br />
using a basketball and red paint went viral overnight),<br />
she asserts that it can eventually turn into a doubleedged<br />
sword. “Likes, shares and comments should<br />
not be the determining factor whether a project has<br />
succeeded or not. It can spark anxiety for sure,” she<br />
remarks.<br />
Red herself pleads guilty to falling under the<br />
social media trap during her nascent art career,<br />
psyching herself into believing that her next project<br />
had to reach a million views. When that did not<br />
happen to some of her projects, she thought she had<br />
failed. “I learned that wasn’t the case because that’s<br />
just social media and how you market your project.”<br />
It’s been five years now since Red has given up her<br />
architect career to pursue art full-time.<br />
77 JANUARY/FEBRUARY <strong>2020</strong> | TM