TRADE TALK D-BOX ANNOUNCES SLATE FOR FIRST HALF <strong>2020</strong> D-Box Technologies Inc. is looking forward to an exciting slate of movies due for release in the first half of <strong>2020</strong> that have been coded using D-Box’s motion technology. After finishing 2019 with a bang ( Jumanji: The Next Level, Frozen II, and Star Wars: The Rise of Skywalker), the company is banking on a whole new year of global box office success, planning to add its trademark motion technology to 80 titles including movies from the international market. Among the movies to be released using D-Box motion seating technology in the coming months are the following: Onward March 6 Bloodshot March 13 A Quiet Place II March 20 Mulan March 27 Trolls World Tour April 17 Black Widow May 1 Greyhound May 8 F9 The Fast Saga May 22 Wonder Woman 1984 June 5 Top Gun: Maverick June 26 Ghostbusters: Afterlife July 10 Morbius July 31 D-Box is currently present on more than 750 screens in over 42 countries. Cinionic has focused its efforts on promoting laser projection, which it claims can bring significant cost-savings and a reduced carbon footprint with 80 percent less power consumption. Wim Buyens, CEO of Cinionic, said, “This landmark partnership marks the single largest circuit upgrade to laser, setting a new visual standard for moviegoers. Honoring our joint achievements, we are spearheading the renewal wave in cinema. This is a watershed moment for the industry; 2019 is the year laser became the new norm for cinemas around the world.” Regal Announces Exclusive Pact with Pepsi Regal Cinemas, the nation’s second-largest theater chain, announced that Pepsi will be its exclusive provider of nonalcoholic beverages beginning this spring. Coca-Cola had been its provider. “Pepsi is a brand that understands the powerful connectivity of entertainment and shares our passion for creating moments of pure enjoyment for our fans,” said John Curry, Regal’s senior vice president of food service. “The stars aligned to connect us with the diverse PepsiCo cast of products—smash hits for movie fans and another reason why Regal is the best place to watch a movie.” Regal’s 546 theaters with 7,178 screens will begin serving Pepsi along with the company’s other beverages including Pepsi Zero Sugar, Mountain Dew, Lifewtr, Bubly sparkling water, Pure Leaf, and AMP Game Fuel. Regal already sells Frito Lay snacks, another PepsiCo brand, at its concession stands. Pepsi and Regal also plan exclusive limited-time product offers and entertainment sneak peeks. Pepsi reportedly will also be the exclusive sponsor of Regal’s 4DX motion and effects theaters. Regal’s parent company, Cineworld, already serves Pepsi products in its U.K. locations. AMC Elevates Ellis to SVP Dan Ellis, head of domestic development at AMC, will succeed Mark McDonald as the head of AMC’s development and international department, following McDonald’s retirement at the end of <strong>February</strong> <strong>2020</strong>. The two executives spent the last two years working closely together in development, and the company expects an orderly and smooth transition. Ellis has worked within AMC’s development department since 2017 as the head of domestic development. Prior to AMC, he spent five years as senior vice president and general counsel at Carmike Cinemas, which AMC acquired in 2017. Ellis will report to Adam Aron, AMC’s CEO and president. McDonald, who began his remarkable 41-year career at AMC in 1978, has held a variety of titles there, including general manager, assistant division operations manager, V.P. finance, SVP Asia, and EVP development and international. Among a long list of accomplishments and contributions to AMC’s success, perhaps his most notable came in 2011, when McDonald led the industry’s first-ever project to introduce all reclining seats to a previously traditional auditorium in Lakewood, Washington, which became known as the “Miracle of Lakewood.” Metropolitan Theatres <strong>Pro</strong>motes Tucker and Eig Metropolitan Theatres, a fourth-generation family-owned theater circuit, recently announced the promotion of two key company leaders. Kim Tucker, a theater industry veteran and most recently director of operations for the company, was promoted to vice president of operations. Natalie Eig, an entertainment industry veteran who held the role of director of marketing and communications was promoted to vice president of marketing and communications. In Tucker’s new capacity, she will continue to oversee all operations for the theater circuit, including dine-in and restaurant operations. Eig will continue to oversee all marketing and communications efforts, from design of the company’s new website to management of the company’s loyalty program (M Rewards). In making the announcement, David Corwin, president, said, “Kim and Natalie are important parts of our leadership team. We know they will bring their wealth of knowledge and experience to further propel Metropolitan Theatres and tackle upcoming opportunities.” Tucker began her career in the industry as general manager at Harkins Theatres. She joined Metropolitan in 2010 as the district manager and director of training for its Southern California theaters. Tucker was promoted to director of operations in 2018. Eig joined Metropolitan Theatres in 2017 as the director of marketing and communications. 8 / FEBRUARY <strong>2020</strong>
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