Boxoffice Pro - February 2020

#12
LANDMARK CINEMAS
OF CANADA
Calgary, Alb.
Screens . . . . . . . . . . . . . . 322
Locations ............ 45
›› Landmark Cinemas is the second-largest theater chain in
Canada, covering western Canada, Ontario, and the Yukon Territory.
Acquired by Belgium’s Kinepolis circuit in December 2017,
Landmark offers an array of special deals including Kids’ Sundays,
Senior Mondays, and Wednesday bargain “Movie Twosomes.” The
chain is also a national sponsor of The Walk So Kids Can Talk, which
supports the mental health and well-being of youth. Landmark has
begun expanding premium experiences across its circuit. The Marketplace,
a grab-and-go concessions concept, has helped diversify
its food and beverage offerings, while traditional upgrades like
PLF auditoriums and recliner seating have become more prevalent
throughout its theaters. The circuit’s newest location, in Southeast
Edmonton, is expected to open in summer 2020.
›› After opening in Brooklyn in 2016,
the Alamo Drafthouse crossed another
major urban hub off its bucket list in
2019. The Texas-based chain, known for
pairing first-run films with fan-friendly
retrospective screenings and a full food
and beverage menu, opened its first L.A.
location in July. The milestone cinema for
the company wasn’t its only new build to
debut in 2019; another location opened in
Westminster, Colorado, and Drafthouse
already has its second New York theater
in the works. In 2019, the chain also expanded
the beta release of its subscription
program, Season Pass, to loyalty
card members in a handful of key markets.
Alamo Drafthouse enters the new
decade as one of the best established
brands in exhibition.
#13
ALAMO DRAFTHOUSE
Austin, Tex.
Screens . . . . . . . . . . . . . . 316
Locations ............ 41
FEBRUARY 2020 / 43