Boxoffice Pro - February 2020

2020 GIANTS OF EXHIBITION / TOP 16–25
#18 (TIE)
GEORGIA
THEATRE COMPANY
›› The fourth-generation, family-owned
circuit Georgia Theatre Compa-
St. Simons Island, Ga.
Screens . . . . . . . . . . . . . . 263
ny (GTC) launched a new mobile app in
Locations ............ 25
2019. The app is part of a digital strategy
looking to maximize ticketing sales on
its own platform, which includes a new ticketing capability on its
website. Recent GTC innovations include a loyalty program (Reel
Rewards), its own premium large-format auditoriums (GTX), and an
expanded food and beverage menu (Outtakes Kitchen & Bar).
#18 (TIE)
NEIGHBORHOOD
CINEMA GROUP (NCG)
Owosso, Mich.
Screens . . . . . . . . . . . . . . 263
Locations ............ 27
›› Neighborhood Cinema
Group (NCG)—which was
founded in Michigan and has
since expanded to Illinois,
Indiana, and states throughout
the Southeast—opened its first theater in New York
state in 2019, renovating and reopening what used to
be a Regal location in the town of Kingston. 2019 also
saw NCG partner with Atom Tickets to sell digital tickets
on the Atom platform.
›› Michigan-based Emagine Entertainment continued to
bring luxury theatrical amenities to Midwest audiences throughout
2019. In December, the chain opened the region’s largest CinemaScope
screen—branded as Super Emax—in its Canton Township location in time for the
release of Star Wars: Episode IX – The Rise of Skywalker. Recent investments in upgrading the
theatrical experience have also included recliner seating, expanded concessions menus,
reserved seating, dine-in service, and even valet parking at select locations.
#21
EMAGINE
ENTERTAINMENT
Troy, Mich.
Screens . . . . . . . . . . . . . . 254
Locations ............ 21
46 / FEBRUARY 2020