FEB 26 - MARCH 3, 2020 THE ULTIMATE QUEER GUIDE THIS WEEK

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MODERNISM WEEK 2020 - PALM SPRINGS ALEXANDER HOMES AdamsArtExpose’ AdamsArtExpose’ ART Palm Springs is known today as the epicenter for midcentury modern homes. It was in the early 1950's that the midcentury modern style of homes began to evolve here. There were about 2,500 homes built throughout the area. The homes were designed and constructed to accommodate a midrange affordable priced home. They were constructed by the Alexander Construction Company owned by Bob Alexander. The design of the homes was created by Palmer & Krisel architecture firm of Los Angeles. George Alexander, Bob's father was co-owner of the construction company. One of the first projects using the modern design elements was the Ocotillo Lodge on Highway 111. A special suite was designed in the lodge that included a private swimming pool and was the home of George and his wife Jimmie. At the time that the Alexanders arrived in Palm Springs, there were few tract home developments happening using mass-produced technology. The demand for housing had increased incrementally following WWII. Bob Alexander was a careful planner. He had a warehouse built on San Rafiel 24 IF YOU LIKE US, PLEASE LIKE US ON FACEBOOK: DESERTDAILYGUIDE
Drive west of Indian Canyon Road to store supplies needed for multiple building sites to prevent delays in construction. The Palmer Krisel architects designed two primary floor plans for the homes that could be reposition in different directions to adapt to different views, have varied roof designs, and face in different directions to alleviate the appearance of repetitiveness. Alexander Construction built more than 12 tracts throughout Palm Springs in areas such as Twin Palms, Vista Las Palmas, and Racquet Club Road. The butterfly roof design became a unique design the distinguished the homes but they also had flat and gabled roofs. Projects such as a planned condominium development and new ideas for the Desert Inn Resort were among the plans that were halted. Bob and Helen Alexander had a home built for them that was featured as "the house of tomorrow". It was purchased by Elvis Presley and became known as the Elvis Presley Honeymoon house which is a visitors exhibit today. This year Modernism Week is honoring The Alexanders for their contribution to the modern architectural designs built in the Palm Springs area. Bob and Helene Alexander had a home built for them that was featured as" the house of tomorrow" was later purchased by Elvis Presly and is now known as the Elvis Presly Honeymoon house. In 1962, Look magazine featured a multipage spread on the Alexander homes and the Palmer Krisel architectural firm. This provided wide recognition of the development of the modernism style on a national basis. In 1965 George, Jimmie, Bob and his wife Helene were killed in a chartered jet that crashed into the mountains on the way to L.A. This halted the development of further projects that had been planned by the Alexanders. Questions, comments, suggestions, contact-adamsartexpose@gmail.com or adamsartexpose@desertdailyguide.com 25
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FEB 26 - MARCH 3, 2020 THE ULTIMATE QUEER GUIDE THIS WEEK

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