Creative HEAD Ireland March/April 2020

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IRELAND
Spring fling
NEW SEASON STYLE

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and becoming a Great Lengths certified stylist visit
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Editor’s letter
14
38
36
IT FEELS LIKE this winter has been particularly long, but finally
we’re seeing the first signs of spring. I don’t know about you, but this
is one of the most exciting times of year for me – nature seems to wake
up and each day brims with possibility. We’ve tried to harness that positive
energy in this issue and bring you the most exciting inspiration and trends
for the new season. On page 36 you can find the Colour Forecast, where our
experts predict the shades clients will be craving for S/S20. There are also
exciting developments on page 32, where we hear all about the new National
Hairdressing Apprenticeship, which promises to revitalise the industry and
entice young people into this rewarding career path. And don’t forget to
enter the Most Wanted and The It List Awards – it’s the second year that all
categories are open to hairdressers and salon owners from Ireland. Turn to
page 24 for details, start creating your entry and make this the year that
you head to London and come back with a trophy. Best of luck!
Anna Samson,
Editor
JOIN US!
Happy MWIT launch month!
Creative HEAD’s Most
Wanted and The It List
Awards are back and
open for entries, with new
and refreshed categories
and a 20th birthday to
celebrate. Will you see
your name in lights in
2020? See page 24. The
Coterie’s off to Edinburgh
on 16 March, with a cast
of creatives in tow. Turn to
page 34 for details. Finally,
salon owners and managers
across the UK, this is your fi nal
call for tickets to Salon Smart
(London, 29 to 30 March). The
agenda’s packed, the line-up’s
pumped – are you ready to take
your business to the next level?
creativeheadmag.com/events
anna@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

EXCLUSIVE TO
HENNESSY
HAIR & BEAUTY
Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE
Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork
www.hennessyhb.ie
021 4343436
Reps BRIAN 086 2500788 or KIERAN on 086 3837383

March/April
WHAT’S INSIDE
RISING STAR
David Boardman from Dylan Bradshaw
talks dreams and opportunities
10
ON
THE COVER
Hair by Great Lengths.
Artistic direction by
Rossano Ferretti.
Photography by
Alessandro Molinari.
44
FASHION
Queen Dublin blends classic
cuts with contemporary fi nishes
46
SCENE
The L’Oréal Professionnel
Portfolio team bubbles
up at Fashion in Motion
EDITOR
ANNA SAMSON
CONTRIBUTOR
DEBORAH MURTHA
COMMERCIAL EDITOR
EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
EDITOR IN CHIEF
AMANDA NOTTAGE
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD Ireland
21 The Timberyard,
Drysdale Street,
London, N1 6ND
+44 20 7324 7540
anna@alfol.co.uk
Creative HEAD Ireland is published
6 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this magazine
may be reproduced without prior
permission of the publisher. All
information correct at time of going
to press. Printing by Buxton Press.
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

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The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
20 YEARS OF
MAGIC AT
MOST WANTED!
CREATIVE HEAD’S MOST WANTED Awards
will be celebrating its 20th birthday this year –
what a year to see your name in lights!
In a new move for 2020, the Best New
Salon category has been reborn to challenge
entrants from the UK and Ireland to
illustrate a commitment to sustainability
by demonstrating how eco principles have
been incorporated into a new salon launch
or a total revamp. Meanwhile, The It List
brings a brand-new award to the trophy table
– The Editorial Stylist – directed at a young
hairdresser who turns heads on set for projects
such as magazine shoots, music videos, live
events and runway shows.
The Most Wanted and The It List Awards
are the only industry competitions to embrace
the salon, business and sessions worlds,
celebrating skills and achievements across 20
categories. Finalists will battle it out for titles
that will change the course of their careers.
You have until 13 May to get your entries
in, with finalists revealed at creativeheadmag.
com on 10 June. This year’s 700-strong Grand
Final will be held at a landmark London venue
on Monday 7 September, the biggest birthday
bash of the decade. More will be revealed –
sign up to receive updates at
creativeheadmag.com/newsletter.
Preen by Thornton Bregazzi
Bora Aksu
Fashion Week round-up
AT LONDON FASHION WEEK, top hairdressers let their creativity run
wild, setting trends for A/W20 and beyond. Over at Bora Aksu, the muse was
Swedish abstract artist and mystic, Hilma af Klint. Daniel Martin for L’Oréal
Professionnel got busy with the Steampod 3.0 to create Pre-Raphaelite hair,
styling flat waves that felt super airy.
Eugene Souleiman for Wella Professionals crafted an ear-framing take on a
multi-textured ponytail at Preen by Thornton Bregazzi, with clothes inspired
by the ’70s classic Don’t Look Now (including the film’s signature red
mackintosh), the finished look was girly and romantic with an off-kilter twist.
OG supermodel Jerry Hall was the inspiration for the playful ’80s look at
Olivia Rubin, where ghd UK brand ambassador Zoë Irwin created swoops of
cascading curls using the new ghd helios hairdryer for soft volume.
Erdem found inspiration in Sir Cecil Beaton’s photography, where the
roaring ’20s were in full effect. 2019 Most Wanted Session Stylist, Anthony
Turner, used up to half a tube of L’Oréal Professionnel TECNI.ART Fix Max
gel on each model to create the signature finger waves of the era. The Dyson
Supersonic hair dryer Professional edition was used to set everything in place.
The Central Saint Martins MA Fashion showcase was a star-studded
event, celebrating the 20th anniversary of its partnership with L’Oréal
Professionnel. It was all hands on deck backstage, with Richard Phillipart’s
L’Oréal Professionnel Porfolio Team prepping a staggering 106 models.
Erdem
Olivia Rubin
Images courtesy of Dyson, ghd, L’Oréal Professionnel and Wella Professionals
2020
2020
FOR ALL
THE DETAILS,
turn to page 24
TRAINEES SHINE AT ZEBA CATWALK SHOWCASE
YOUNGSTERS FROM ALL four Zeba salons came together in Dublin to celebrate their
achievements and explore trends. Trainees were each invited to design a moodboard
themed around ‘The Next Big Thing’, and create a hair look to refl ect their trend. The
winner of the competition was Andrea Lucacia, a fourth-year trainee at the Zeba salon at
Arnott’s in Dublin. Nicole O’Sullivan was placed second and in third place was Kayleigh
Kavanagh. Zeba Hairdressing’s Trainee of the Year Award was named as Cassie
Mohan, who is now in her second year of training. The showcase was judged by Angie
Dromgoole, director and educator at Zeba; Kevin Heavin, manager of Zeba Hairdressing
Sandymount; and Patricia Strachan, education manager at L’Oréal Professionnel.
08
CREATIVE HEAD IRELAND

NEW CULT TEAM REVEALED
SEBASTIAN PROFESSIONAL
HAS revealed its new Cult
Team, a group of six stylists
who will now enjoy an 18-month
mentoring programme covering
topics such as photographic
skills, wig making and creative
hair skills. The team is, pictured
from left: Samantha March
(Twist Hair), Stephanie Gallagher
(Wonderland), Sam Millard
(Avant Garde), Gemma Noon
(The Vinery Hair Salon), Hannah
Grogan (Foundation) and Luigi
Altomonte (Fratelli Hair).
INNOVATION AND UNITY
CELEBRATED AT ASP
GUESTS FROM INDIA, the US and all over
Europe converged on the UK to celebrate at
the ASP Luxury Haircare 2020 Distributor
Conference. The two-day event shared news and
distributor updates, and was a chance for ASP
Affinage Salon Professional to showcase new
product innovations, including the new ASP
INFINITI colour range. ASP global ambassador,
Tracey Devine-Smith, presented a show themed
around a living shade guide to demonstrate
INFINITI’s colour palette, including the
new b:Brown range. In addition, there was a
presentation on a new loyalty programme and
the ASP Awards. A hair show by Tracey Devine-
Smith and the ASP Art Team – The Colour
Rebels also showcased its latest collection, Unity.
L’Oréal launches
Bachelor’s degree
in hairdressing
L’Oréal is opening ‘Real Campus, by
L’Oréal’ in Paris, the first school to award
a Bachelor’s degree in Hairdressing and
Entrepreneurship. The degree is part
of a mission to make hairdressing more
appealing to talented young people, with
technical training covered alongside
management, customer care and digital
skills. “We are excited to learn from this pilot
in Paris and look forward to exploring future
opportunities,” said Béatrice Dautzenberg,
managing director of L’Oréal Professional
Products Division UK & Ireland.
Tracey Devine-Smith
Unity collection
#CHedit
MY months
AHEAD
What March
and April have
in store for...
JUSTIN CASEY
JUSTIN CASEY
I have designed a bespoke
education programme
combining the things I have
loved most about colouring
and styling hair, called Justin
Casey Education. I can’t wait
to inspire other
artists to step
outside their
comfort zone
and learn from
the programme
I’ve designed.
EMMA MARCEY
COLOUR ZONE, HUGH
CAMPBELL GROUP
I am taking a trip to Barcelona
for two days of training with
the L’Oréal ID Artists and
meeting the guest artists
who will be working with us
for the L’Oréal Colour Trophy
Regional Tour. Alongside all
this, I’ll also
be taking the
time back
in the salon
to look after
my amazing
clients.
CLUB
creativeheadmag.com/club
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HEAD Club and get six
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exclusive giveaways. Visit
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for more details
CREATIVE HEAD IRELAND
09

#CHedit
WHY DID YOU WANT TO BECOME A HAIRDRESSER?
My mother raised me alone and she had her
own hair salon, so my passion began there – it drew
me towards hair. I then got my first job with David
Murray in Chameleon Salon in Drogheda. I worked
there for three years and discovered that this is really
what I wanted to do. I moved to Dylan Bradshaw on
South William Street and completed my training and
now I work as a stylist.
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
My highlights so far have been joining Dylan Bradshaw
and qualifying after two years. I also won a place on the
IHF Gents Star Team. I received more than €10,000-worth
of education which has created some amazing
opportunities. Having John Keegan as a mentor during
the year helped me develop and grow my barbering skills.
It really brought so much to the past year as I was in a course
almost every week. Dylan has given me many opportunities
and been an inspiring mentor to me.
DAVID BOARDMAN
AGE 25
SALON DYLAN BRADSHAW
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I would love to become more involved in
education both in the salon and outside.
I hope to be able to enter as many
competitions as possible and to continue
to build up my portfolio, working on
all types of hair. I will take
whatever opportunity
that comes
my way to
develop myself
and expand my
skillset. Of
course, these
opportunities
only come along by
putting yourself out
there and working hard
to achieve your goals.
WHAT WOULD BE YOUR DREAM
GIG IN HAIRDRESSING?
It would be a dream come true
to work at a major Fashion
Week – styling hair in this type
of atmosphere would be a very
humbling experience. Picking up
a Most Wanted Award would also be
a huge achievement.
10

THE BUSINESS EDIT
WHAT’S IN A
NAME?
LIFE
LESSONS
WHETHER IT’S ON a sign above your
shop or popping up as a tag on Instagram,
your salon’s name is the first time potential
customers encounter your brand – so it’s
important to get it absolutely right. But
how do successful salons pick a successful
salon name?
“Salon names are so important as they need
to convey your salon brand and image – they
need to describe what you are as a salon and
what you want clients to think about you,”
explains Leandro Santana Santos, owner of
Decode Hair by Leandro in Dublin. “This
is something that was very important when
choosing my salon name. Decode comes from
decoding client needs, and what I’ve learned
in my hairdressing journey is that we spend a
long time telling the clients how amazing we
are and very little time listening to what they
really want.
“At Decode we wanted to maximise the
‘decoding’ experience by getting details
and information from the client with a good
consultation that can avoid a lot mistakes in
future appointments.”
Michelle Grimes, owner of Maven Hair
Studio in Dublin, agrees that your salon name
will tell potential clients what they can expect
from your business. “What you call your
business is so important as it represents you,
your vibe, your position and how you want
to be perceived. I wanted something modern
and unusual but not contrived – something
that made people think or wonder about it,”
she says. “When I first opened my studio
I didn’t have a name for it. I was watching
America’s Next Top Model and someone on
it was described as a ‘PR maven’. I had never
heard the word before and when I looked up
the meaning I knew that it was exactly the
name I was looking for.”
HENSHÍN in Limerick also uses a name
that encapsulates the salon’s philosophy. “It’s
a Japanese word meaning transformation,
and our sustainable hair and make-up bars
encapsulate transformation as a whole,”
explains owner Gareth Bromell. “There are
the specific services we offer, and also the
way both hairdressers and clients now look at
being sustainable with products, services and
décor – transforming how we now approach
the hair and make-up industry.
“The name is important for a successful
business because we want the client to feel
like they are making a difference. It’s a
change for them personally, with hair and
make-up, and on a global level in terms
of sustainability.”
However, plenty still believe using their
own name for a business has the best impact.
The co-owners of Kelly Leung Hair Design
in Malahide took this approach as a starting
point, and made it their own. “Choosing the
name for our salon was one of the easiest
and quickest decisions my fellow co-owner
Beth Kelly and I made when we decided
to join forces,” says Emma Leung. “It’s
our surnames joined together – simple and
effective! We wanted something strong but
that didn’t point directly at us as co-owners.
My surname is unusual in Ireland so it stands
out and also makes my father very proud!’’
Sometimes salons change names, too.
Karine Jackson recently revised her business
moniker to highlight her eco credentials.
“When I started my business 16 years ago,
I decided that using my name was the best
choice,” she says. “We have recently updated
to Karine Jackson Sustainable Hair and
Beauty. It reflects the work I’ve been doing to
create a plastic-free salon with sustainability
at its heart.”
SARAH MASON
SARAH MASON PROFESSIONAL
Set and plan goals. I feel I
have double vision both as a
creative and a business woman.
While I am heavily involved
with Wella Professionals on
a creative level, I am also
involved in an organisation
called Network Ireland which
keeps me in touch with other
women in business.
Never ignore your instinct.
As clichéd as it may be, in
business you have to be
intuitive. I am in touch with
my surroundings, my team and
how I project myself to them.
Invest in your own education.
Right through my career that
has been the key to my success.
As a Wella Professionals Guest
Artist I like to offer all different
forms of education within my
teaching skills, but it’s vital
for me to seek education from
time to time to ensure I deliver
the best.
Surround yourself with
positive people. That for me
includes people who share
my passion. I am lucky to be
surrounded by a super family, a
super team and let’s not forget
my Wella family, who always
bring out the best creative
version of me. Energy is
extremely contagious!
CREATIVE HEAD IRELAND
11

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12
CREATIVE HEAD IRELAND

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Sustainability is more important to customers than ever,
so isn’t it time you looked at a greener colour range?
New Color Wear by ALFAPARF Milano is a 100 per cent
vegan offering that still offers the high performance and
beautiful shine you need. There’s a colour for everyone,
with a spectrum of 46 shades including violet ash,
sand and copper. The patented technology is free from
ammonia, alcohol and silicones – instead this colour is
full of sweet almond oil, green tea seed oil and argan oil
which nourish, protect and prevent frizz as you colour.
The gel texture prevents dripping and ensures easy,
precise application for an even result. Plus, the new tube
packaging is produced using recycled aluminium, cutting
CO2 emissions. Color Wear offers up to a 149 per cent
increase in shine, and limits colour fade, so the hair looks
beautiful for longer. The super-gentle formula leaves hair
soft and easy to style, without the damage. To celebrate
the launch, ALFAPARF Milano is hosting a series of
Color Wear Roadshows across Ireland, featuring Ger
Hand, Xpert’s technical manager; and Denise Phillips of
PELO Hairdressing. Learn about the opportunities with
Color Wear, including grey coverage, toning services and
the new colour collections – visit the
website for more details.
IN-SALON SERVICE
01 672 5960
xpertpro.ie
IT’S ALL ABOUT... SHIMMERING COLOUR
Cool blondes get an upgrade thanks to
the four new shades from Illumina Color
by Wella Professionals, and there’s a new
blonde glazing menu by UK colour trend
expert, Zoë Irwin.
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01 416 0900
wella.co.uk
Luminous, reflective hair which looks
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01 604 5918
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CREATIVE HEAD IRELAND
13

Inside
story
THE COLLECTIVE BY LLOYDS
WATERFORD
Following great success at the 2019 Most Wanted Awards winning Best Salon
Team, Lloyds Hair has rebranded as The Collective by Lloyds and is celebrating
with a salon makeover. The look is inspired by Lisa Vanderpump’s bars,
restaurants and clubs in LA – which Lloyds owner Danielle Kennedy describes
as rustic glam. “We wanted to mix earthy limestone and wood with a generous
amount of reflective surfaces,” she explains. “Our salon is a mix of custom builds
and items sourced from architectural salvage yards to create points of interest,
and the decor always inspires conversations among our clients. Functionality
was hugely important, so I designed custom-built stations with hidden product,
gown and towel units.” The standout piece is a 15-foot long limestone bench,
while upcycled church pews repurposed as railings around the backwashes
offer another talking point. And the salon’s unique layout encourages visitors to
linger and enjoy a refreshment. “Our waiting area is styled like a cafe with a selfservice
tea and coffee bar,” adds Danielle.
14
CREATIVE HEAD IRELAND

2019
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CREATIVE HEAD IRELAND
15

COLOUR VISION
WE’RE DREAMING OF GOLDEN TONES AND FRESH SHADES FOR SPRING WITH THESE
LATEST LOOKS FROM WELLA PROFESSIONALS
IN ASSOCIATION WITH
GOLDEN DAZE
It’s the final, finishing touches that make all the difference when it comes to colour. “I won’t let my clients with lightened hair leave the salon without
a toning or glazing service,” says Zoë Irwin. As a two-time winner of the Most Wanted Creative Talent Award, we’re inclined to trust her opinions when
it comes to next-level finishes. These glazes are a diluted wash of colour that pick up areas of pre-lightened hair and bring them to life. “I’ve lost
count of the number of times a client has asked me to leave their pre-lightened hair ‘raw’ because it has that freshly lightened look they want,”
she says, “but when I add a bespoke glaze they are amazed at the difference to their colour, at how much more beautiful and premium it looks.”
Inspired by blonde icons Brigitte Bardot and Monica Vitti, and a love of the dreamy
haze of ’70s photography, Zoë has created a new blonde glazing menu for Wella
Professionals using Illumina Color. Her role as UK colour trend expert is one that allows
her to constantly innovate, experimenting with the latest products and tracking interest
in numerous other colour fi elds to predict what’s next in hair. “Illumina Color is my absolute
favourite product for glazing to create natural, sheer and luminous hair colour with a
soft, diffused look,” she adds.
16
CREATIVE HEAD IRELAND

It makes hair look
really expensive,
chic and classy”
ZOË IRWIN,
WELLA PROFESSIONALS
UK COLOUR TREND EXPERT
CREATIVE HEAD ADVERTORIAL
“This is my Glazing Contour Technique using
Palm Painting, which is the traditional French
method. I always use Blondor Freelights to
do this. This glaze is Pampelonne Peach,
created using Illumina Color 10/1 and Opalessence
by Illumina Color Copper Peach”
Four new shades have joined the Illumina Color
range from Wella Professionals. These shades
are set to expand the already much-loved cool
blonde range, which uses Microlight technology
for a luminous, sheer colour result. It contains
Wella Professionals’ most advanced technology
to help prevent hair damage, and absolutely no
animal-derived ingredients.
10/81 – Great for: lightening natural hair up to 3
levels, neutralisation on warm yellow and orange
undertones to achieve clean, sophisticated
blondes. Also ideal for toning over pre-lightened
hair to achieve icy results
“This is my Glazing Balayage
technique and the glaze is
Sienna Sand, with Illumina
Color 9/59 and Opalessence
by Illumina Color
Platinum Lily”
9/19 – Great for: gently neutralising golden hues
when lightening, or to create a soft, icy beige
when toning pre-lightened hair. Use on natural
hair to achieve natural beige blondes
9/59 – Great for: toning natural hair levels 7 and
above for a delicate, warmer raspberry hue
8/93 - Great for: lightening natural hair on
levels 5 and above. Beautiful for toning brunette
balayage to maintain soft and natural hair highs
CREATIVE HEAD IRELAND
17

TOUCH OF
BRILLIANCE
GET CREATIVE WITH THE WELLA PROFESSIONALS COLOUR PORTFOLIO. CREATIVE COLOUR TONING
OFFERS LIMITLESS RESULTS WITH COLOR TOUCH
Creative colour doesn’t have to mean vivid brights
or all-over colour work. Robert Eaton, Wella
Professionals technical director UK & Ireland,
loves to create subtle shaping with Color Touch
for fashion-forward finishes and a healthy-looking
finish. “Color Touch is definitely my go-to product
when it comes to toning. Being a salon owner, it’s so
important to have products that instantly deliver the results we want,” he
says. Color Touch is perfect for porous hair post-lifting, as it’s infused with
keratin to give everything a high shine and healthy-looking finish. These
low-commitment demi-permanent shades are perfect for clients who love
to experiment with their looks and shades. “Don’t be scared of toning!” Rob
adds. “Don’t remove the colour too soon – you need to allow the pigment to
develop to enable maximum colour result and longevity.”
18
SHARE HOW YOU LIKE TO GET CREATIVE WITH WELLA PROFESSIONALS COLOR TOUCH, FOR YOUR CHANCE TO BE FEATURED ON @WELLAHAIRUK!
#WELLACOLOUR #MAKECHANGE
CREATIVE HEAD IRELAND

#ColourVision
GOING FOR GOLD
THESE COLOUR COURSES FROM WELLA PROFESSIONALS WILL HAVE EVERYTHING YOU TOUCH
TURNING TO GOLD – IN MORE WAYS THAT ONE
CREATIVE HEAD ADVERTORIAL
BLONDE TOOLBOX
Maximise the potential of your blonde clients by delivering a couture
service with perfect results. This advanced craft one-day course will
enable you to create personalised blonde shades that attract new
clients and keep existing ones excited to come back every time.
Learn how to spot those ‘lifestyle’ blonde clients and how to satisfy
their colour needs with the potential of the full blonde spectrum.
From cool pearls and smoky ashes to warm and vibrant rose golds,
discover the products and techniques to create couture blondes.
PRICE: €210
Running throughout 2020. Contact your local Wella Studio for
dates and further details.
COLOUR CRAFT BALAYAGE
It’s become THE essential service to have on your colour menu
– but it remains one of the trickiest skills to master. Take the
guesswork out of the craft to focus on perfect balayage creations
with this one-day Essential Craft course. It will help to ensure that
you can create fashion-focused looks in salon-friendly times. Build
your confidence and master the art of the seamless blend.
PRICE: €210
Running throughout 2020. Contact your local Wella Studio for
dates and further details.
STAR BLONDE EDUCATION PACKAGE
Almost half of all salon clients ask for some form of lightening service, so you need to be ready for any challenge you might face.
The Star Blonde package has been crafted to give you all the skills you need to be a rock star when it comes to blondes.
DISCOVER HOUSE OF BLONDOR
(Two hours)
Complimentary
(valued at €100)
COLOUR CRAFT BALAYAGE
(One day)
€210
BLONDE TOOLBOX
(One day)
€210
ULTIMATE BALAYAGE
(One day)
€210
STAR
BLONDE
PACKAGE
€505
Actual value €630
– save €125
CREATIVE HEAD IRELAND
19

SHELFIE TIME
My favourite way to lighten hair is freehand using a French balayage
technique called Palm Painting, and my secret weapon is definitely Blondor
Freelights. I love it because it gives up to seven levels of clean lift and also
gives me incredible creativity and precision when I am using my brush,
palms and fingers to pre-lighten hair. With the creamy consistency and the
way the product spreads so easily, it’s a dream to use. The results leave
everybody delighted.”
ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT
THE COLOUR CLINIC IS OPEN…
EVERY ISSUE WE TACKLE A COLOUR CONUNDRUM WHICH IS FRUSTRATING COLOURISTS UP AND DOWN THE COUNTRY,
WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. SHARON COX FROM SANRIZZ TAKES ISSUE WITH TIMING
“People’s lives are so busy and so the whole scenario of people not having time to come
to the salon means I always feel like I’m having to say to my teams ‘speed up, you’re too
slow’. I’m a woman in business with a family and I have lots to do, so I get it, and what
we get as a result is people doing their colour at home. That’s always a massive issue
for hairdressers because it’s such a nightmare to correct. My message is always about
the journey in what we do, and part of that is time management. I think of my clients who
previously had time to spare would happily spend all day in the salon. Now, 10 years down the
line, those clients have to pick up kids and are much busier, so we really need to be aware of that time
issue. Offering express colour services like No Strings Attached Colour for more regular visits, but less time
spent in the chair each time, helps. To stop clients from reaching for box dyes, and then having to spend
twice as long repairing the colour, we need to put them on a colour journey that they understand. Put the
time in at the beginning – and schedule colour appointments in between to maintain it. Once clients start
on their journey and are committed then we can do those quick appointments they want.”
Sanrizz
20
CREATIVE HEAD IRELAND

WHY I’M
WELLA
I chose Wella Professionals as my
professional partner because it continually
helps me progress and build my brand as a
hairdresser and salon owner. Wella delivers
on education, high-quality products and
is at the forefront of trends and fashion.
It continually delivers knowledge and
support in all aspects of my hairdressing
career, from building my colour business
to platforming, showcasing and sharing my
creative skills and ideas through the Wella
Guest Artist Days. Wella has nurtured a wide
family circle around the world. I am a Wella
Passionista and I love using social media and
the meet-up days to share ideas, inspirations
and different techniques.”
JOANNE O’NEILL
JOANNE O’NEILL HAIRDRESSING AND
WELLA IRELAND GUEST ARTIST
#ColourVision
CREATIVE HEAD ADVERTORIAL
Joanne O’Neill Hairdressing
COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:
DUBLIN – 01 416 0900
DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM
@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaPro
CREATIVE HEAD IRELAND
21

4 NEW ILLUMINA COLOR SHADES
TO EXPAND YOUR COOL BLONDE PORTFOLIO
Sheer colour results with
natural luminosity
Our most advanced technology
against hair damage
No animal-derived ingredients
10/81 9/19 9/59 8/93
Book a course in one of our studios
London: +44 803 650 4700 Manchester: +44 161 834 2645 Dublin:+35 314 160 900
uk.wellastore.com @wellahairuk #WellaColour

NO BLONDE
LEFT UNTONED
Hair by Zoe Irwin, Wella Professionals Colour Trends Expert

MW
IT20

2020
2020
OPEN FOR ENTRY!
CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS CELEBRATE THE
MOST EXCITING AND ACCOMPLISHED TALENTS IN UK AND IRISH HAIRDRESSING.
WILL YOU SEE YOUR NAME IN LIGHTS IN 2020?
CREATIVEHEADMAG.COMMOSTWANTED
CREATIVEHEADMAG.COMTHEITLIST
#MWIT20 CREATIVEHEADMAG
event

2020
14 AWARDS – ARE YOU
READY TO CLAIM ONE?
SINCE 2000, CREATIVE HEAD’S MOST WANTED
has catapulted the hairdressing industry’s brightest and
most brilliant stars into the spotlight, honouring everyone
from creative colourists and runway rebels to local salon
heroes, tireless educators, pioneers and trendsetters.
Which trophy will have your name on it in this, our most
glittery and glamorous 20th birthday year?
SALON | SESSION | STARS
2020 CATEGORIES >
ALL OPEN TO HAIR PROFESSIONALS, SALONS AND FREELANCERS IN THE UK AND IRELAND

INDIVIDUAL AWARDS
MEN’S HAIR SPECIALIST
FOR A SALON OR SESSION HAIRDRESSER DEMONSTRATING
STANDOUT WORK IN MEN’S HAIR
Category sponsor
SALON AWARDS
BEST SALON TEAM
FOR SALON TEAMWORK AT ITS BEST
Category sponsor
INDEPENDENT STYLIST
FOR A STYLIST LOOKING AFTER CLIENTS WHILE
BUSINESS BUILDING ‘BRAND ME’
Category sponsor
BEST NEW BOUTIQUE SALON
FOR A NEW SMALL SALON WITH A UNIQUE SENSE OF STYLE
Category sponsor
BUSINESS THINKER
FOR A SALON OWNER OR DIRECTOR WHO HAS BUILT
AN OUTSTANDING SALON BUSINESS
Category sponsor
BEST NEW SALON
FOR A NEW OR REVAMPED SALON WITH SUSTAINABILITY AT ITS CORE
Category sponsor
CREATIVE TALENT
FOR A CREATIVE DIRECTOR OR SENIOR STYLIST WITH EXCEPTIONAL
ARTISTIC SKILL AND COMMERCIAL EXPERTISE
Category sponsor
BEST SALON EXPERIENCE
FOR A SALON THAT DELIVERS TOP CUSTOMER SERVICE
Category sponsor
COLOUR EXPERT
FOR A COLOUR DIRECTOR OR SENIOR COLOURIST WITH EXCEPTIONAL
TECHNICAL SKILL AND COMMERCIAL EXPERTISE
Category sponsor
BEST LOCAL SALON
FOR A SALON THAT BEST SERVES ITS LOCAL COMMUNITY
Category sponsor
HAIR TREND
FOR THE BEST ON-TREND IMAGE OF THE YEAR
Category sponsor
AWARD FOR INNOVATION
REWARDING AN ORIGINAL HAIRDRESSING INITIATIVE THAT HAS PROVED
A SUCCESS FOR THE SALON BUSINESS OR THE INDUSTRY AT LARGE
Category sponsor
AWARDS BY NOMINATION
SESSION STYLIST
FOR THE MOST EXCITING HAIRDRESSER
WORKING IN FASHION
Category sponsor
HAIR ICON
FOR THE MOST INSPIRATIONAL
HAIRDRESSER OF 2020
Category sponsor
event
#MWIT20 @CREATIVEHEADMAG
MOST WANTED DATES AND DEADLINES
ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED
COMPETITION CLOSES 5PM, WEDNESDAY 13 MAY
FINALISTS REVEALED WEDNESDAY 10 JUNE
GRAND FINAL MONDAY 7 SEPTEMBER
QUESTIONS? EVENTS@ALFOL.CO.UK OR CALL +44 (0)1434 610 940

2020
WANT IT? LET’S DO IT!
IF YOU’RE YOUNG, AMBITIOUS AND WANT TO MAKE YOUR MARK
IN HAIRDRESSING, GET READY FOR THE ULTIMATE CAREER
KICKSTART – THE IT LIST 2020 IS OPEN FOR ENTRY!
#MWIT20 @CREATIVEHEADMAG
EXCLUSIVE SPONSOR

2020 CATEGORIES
NEW!
Presented by Creative HEAD in an exclusive partnership with ghd, The
It List is the most important competition in UK and Irish hairdressing for
hairdressing professionals aged 30 or under. The search is on for a new
roster of stars. Are YOU the next big thing in hair?
THE RISING STAR
FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC,
HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!
THE EDITORIAL STYLIST
FOR A YOUNG HAIRDRESSER TURNING HEADS ON SET
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED
AN EXCITING AND SUCCESSFUL BUSINESS
THE VISIONARY
FOR A YOUNG STYLIST OR COLOURIST WHO
IS PUSHING CREATIVE BOUNDARIES
THE IT GUY/GIRL
TWO TROPHIES – ONE FOR A GUY, ONE FOR A GIRL – AWARDED
TO YOUNG HAIR PROFESSIONALS EXCELLING IN MULTIPLE
AREAS OF WORK AND DESTINED FOR GREATNESS
THE IT LIST DATES/DEADLINES
ENTRY FORMS CREATIVEHEADMAG.COM/THEITLIST
COMPETITION CLOSES 5PM, WEDNESDAY 13 MAY
FINALISTS REVEALED WEDNESDAY 10 JUNE
GRAND FINAL MONDAY 7 SEPTEMBER
QUESTIONS? EMAIL EVENTS@ALFOL.CO.UK OR CALL +44 (0)1434 610 940
event

Sam Burnett
Hare & Bone
Sarah Vigrass
Treatwell
Gina Conway
Gina Conway Salons & Spas
Monica Teodoro
L’Oréal Professionnel
Ken West
3•6•5 Education
Billy Fry and Ellenora Dean
Fry + Dean
Elena Lavagni
Neville Hair & Beauty
Giorgia Rossi
Treatwell
Brent Mossop
Bar Hairdressing
Matt Bartell
Threads & Co
Elena Tayleur
Linnaean
Mark Maciver and
the SliderCuts team
Leo Bancroft
Leo Bancroft
CREATIVE HEAD’S BUSINESS NETWORKING
EVENT FOR SALON OWNERS AND MANAGERS

Gavin Mills
Bad Apple Hair
Katie Allan
Mayfive
Christel Barron-Hough
STIL
Ian Broderick
CV Hair
Anita Rice
Buller and Rice
Kenna
Kennaland
Mark Woolley
Electric London
Tom Chapman
The Lions Barber Collective
THE PRESENTERS – READY TO SHARE
Jordanna Cobella
Cobella
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
Richard Phillipart
The Boutique Atelier
LAST CHANCE!
Weekend Pass £295 plus VAT | Double Deal £450 plus VAT | Day Pass £100 plus VAT*
*Terms and conditions apply
BUY TICKETS ONLINE CREATIVEHEADMAG.COMSALONSMART OR CALL+4401434 610944
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS

WHETHER YOU RUN a single salon or are at the helm of a
chain, you’re probably all too familiar with the struggles of
staffing – especially when it comes to attracting new, young
workers. But the new National Hairdressing Apprenticeship,
launched in collaboration with Limerick and Clare Education
& Training Board, offers a way to get fresh blood into salons
and give aspiring stylists the training they need and deserve.
In 2017 The Apprenticeship Council approved a proposal
for an Irish apprenticeship submitted by The Hairdressing
Council of Ireland and learning and development training
network Image Skillnet. Following this green light, a series of
consultations were held around Ireland. Entitled ‘Shaping the
Future’, these events invited hairdressing experts to discuss
the new apprenticeship and what it should involve. By the end
of 2019, the National Hairdressing Apprenticeship Consortium
Steering Group saw its apprenticeship programme formally
validated and launched in Ireland.
Hairdressing apprentices will take part in a programme
32
CREATIVE HEAD IRELAND

that includes college and in-salon education and supports
employers in developing their apprentices. The nationally
recognised certification will give participants the opportunity
to work towards a Quality Qualifications Ireland Level
6 qualification over a minimum of three years. The
apprenticeship has been welcomed by many in the industry,
especially those who wanted to see standards set for
hairdressing training and the career path promoted.
“Until now, there has been no regulation for the training of
new stylists coming into salons or a recognised qualification
for their hard work,” explains Bridget Haren, the owner of
Bridget Haren Hair and Beauty in Ennis, Co. Clare, the first
salon to sign up to the new programme. “This apprenticeship
will create consistency in national standards for Irish
hairdressing as it blends college and in-salon education in a
structured learning programme. It will also attract people of
all ages who previously considered a career in hairdressing
but didn’t pursue it as there was no formal qualification.”
She continues: “Without a recognised qualification in
hairdressing, the industry has been forgotten as a career path
for students completing their Leaving Certificate. But newly
trained young people entering the workforce in salons helps
to keep everyone on-trend and hungry for improving their
skills. Young people create a healthy competition that elevates
the industry as a whole.”
For hairdressers who want to invest in an apprentice, there
is a process in place with SOLAS, the Irish state agency in
charge of promoting further education. Aidan Fitzgerald,
owner of Aidan Fitzgerald Hair Salon in Blackrock, and
ambassador to the Generation Apprenticeship competition,
explains: “Employers must register with SOLAS for the
apprenticeship. A senior training adviser will meet with the
employer at the salon to complete an application form and
will process it with SOLAS on behalf of the employer. Once
the salon receives approval, they can take on an apprentice by
completing a registration form.”
Although he welcomes the apprenticeship, Aidan does note
that the financial implications of taking on apprentices will be
significant. “It will be a challenging year,” he says. “The new
National Minimum Wage has increased to €10.10 per hour,
and any apprentice 20 years old or over is entitled to the new
minimum rate. The apprentice will also have to be released
for one day every week for offsite training, and this will be at
a cost to the employer. The employer has to offer a mentor to
provide leadership and guidance to the apprentice at work.”
Some salon owners, such as Louisa Murphy, owner of
Saints Colour Specialist in Ferns, Co. Wexford, believe that
these costs are too large for her salon to absorb. “I would love
to take on an apprentice in the salon but when I looked into
it the amount of effort it takes to put everything in place,
along with the cost and procedures, it wasn’t really worth it,”
she explains. “I have an assistant in the salon who does the
odd day in return for her training but would love to be able to
make this more official.”
However, Louisa, agrees that there is a need to attract more
young people into the hairdressing industry. “Hairdressing is
definitely the best job in the world and young people should
be encouraged to join the industry. Hairdressing is an art and
it needs to get passed on to young people so the industry can
keep growing and expanding.”
Two apprentices have joined Bridget Haren’s team,
mentored by salon manager Michelle Nugent-Considine.
According to Michelle, the training varies from week to week
to give the apprentices a proper feel for salon life. “They have
a structure to follow with their college work so we follow
that for the training session, and they also shadow different
stylists and assist them on a daily basis,” she explains. “Our
stylists are always eager to take them under their wing.
This helps to build team bonds and confidence in both the
apprentices and the stylists. I think it’s extremely important
for stylists to want to give back to the next generation.”
And what do the apprentices themselves think of their
experiences so far? “Hairdressing is something that I
always wanted to do – I had started off doing a course in
office administration and knew it was not for me,” says new
apprentice Sophie Ward. “When the opportunity for the
apprenticeship came up at Bridget Haren Hair and Beauty,
I was delighted. I hope to have a full column by the end of
my three-year apprenticeship and discover what skill I am
strongest in. Knowing we have the full support of the team
at the salon makes it easier – all the ladies help us with new
things and they love hearing what we are doing in college.”
Apprentice Grace Bardon agrees that the opportunity to
gain education in the hairdressing industry was particularly
attractive. “I hope to gain the necessary skills and experience
to become a successful stylist at Bridget Haren Hair and
Beauty, and I’m very grateful to have been allowed to work in
a salon that is so focused on training,” she says. “I’ve wanted
to be a hairdresser all my life – I’ve tried other things but
always wanted to come back to hairdressing.”
CREATIVE HEAD IRELAND 33

EDINBURGH
MONDAY 16 MARCH, 7-10PM, DOVECOT STUDIOS
#SydSquad
INDEPENDENTLY AWESOME BUT TOGETHER THEY ARE A SUPER SQUAD OF SESSION STYLING GENIUSES…
Syd Hayes
Paula McCash
Sam Burnett
TICKETS £25 FIVE FOR £100 CLUB MEMBERS PAY £15
BOOK NOW AT CREATIVEHEADMAG.COMSTORE OR CALL +44 01434 610 416
Includes canapés on arrival, drinks all evening and a gift from sponsor BaByliss PRO

Pick &mix
Why choose one colour? Embrace the rainbow with CHROMA ID,
Schwarzkopf Professional’s new customisable colour system

Paint the
Bottle blonde, boring brunettes and samey
peach pastels are so 2010…

rainbow
If you’re not offering your client the opportunity to play with every
crayon in the box and personalise their look then you’re missing a
trick. CHROMA ID is Schwarzkopf Professional’s new 100 per cent
customisable semi-permanent mixing and toning colour system.
Unlock your creativity and open your client’s eyes to how easy
it is to rock a fresh look. Regular colour chameleons and curious
fi rst-timers alike can enjoy an infi nite array of colour options to
express themselves without worry.
The integrated Bonding Technology gives every colour intense
care, while the intermixable shades cover everything from trending
warm tones to edgy, striking shades. Are you ready to paint the
rainbow with CHROMA ID?

Intense Bonding Colour Masks
For bold colours that express every shade and facet
of your client’s personality. Customise with the six
Bonding Colour Masks or create pastel perfection
when intermixed with the Clear Bonding Mask
Bonding Colour Masks
Play with low-commitment colour service
options and refresh dulled colour, or help to
boost IGORA ROYAL or VIBRANCE colours.
Tone and top-up at will with 13 shades to
choose from
At-home Bonding Colour Masks
Get your clients in on the colour action. Help them
to refresh and maintain your colour concoctions for
fresh vibrancy with six at-home colour masks

Play it your way
Colour is hugely personal and can have
a real impact on your client’s mood and
character. Not everyone wants to prelighten,
being scared of damaging their
hair structure, or the permanency
of their decision. Rest easy knowing
CHROMA ID enables you the colourist
to maintain and even improve your
client’s hair condition
• Bonding technology
Enforces the structural bonds within
the hair shaft for stronger hair and
less breakage
• Low-salt technology
Reduces the pigment penetration
barrier of the hair shaft, maxing out
the ability of colour pigments to enter
for better colour deposition
• Keratin and panthenol
Provides extra care and helps to seal
the outer hair cuticle for improved hair
quality and shine

Shades of you
Offer a service for every client that sits in your chair –
whether they’re a regular colour user or not
CREATIVE HEAD PARTNERSHIP
Play it cool
Cool things off
with anti-yellow
pigments, perfect
for light blonde,
silver or white bases;
or anti-orange for
darker blonde bases
to neutralise any
unwanted tones
Sweet like candy
Candy fl oss-sweet shades are
a doddle with CHROMA ID.
Simply mix a Bonding Colour
Mask with the Clear Bonding
Mask for your desired sugar rush
Feeling fresh
Apply directly, mix and match and
customise to your heart’s desire. There
are so many options for you to create
truly customised colour
Pass the sunnies
Some people aren’t made to blend in.
Enjoy mixing up an unlimited palette of
bright, intense and inspiring colours

Bold Expressionist
2Tone Artist
Variety is the spice of life!
With nine different looks and step-by-steps
available for each, your creativity can be
endless and your client can choose the look
they’d love to try
From March there will be a fresh update of
seasonal colour melts for S/S20
RosÉ Huntress
SWEETEN YOUR COLOUR MENU WITH CHROMA ID AND
BOOST YOUR BUSINESS BY OFFERING YOUR CLIENTS
EXCITING NEW SERVICE OPTIONS
FOR MORE INFORMATION CALL 0800 328 6920
OR VISIT SCHWARZKOPFPRO.COM
Ginger Explorer
Colourful Revolution
@SCHWARZKOPFPROUK
Edgy Naturalist
PASTEL WARRIOR
Arctic Pioneer
Refreshed Original

MODEL TEAM
CALVIN KLEIN, CÉLINE, RALPH LAUREN, COOL COLLABORATIONS ARE DAILY
OCCURRENCES AT SCOTLAND’S LONGEST ESTABLISHED FASHION MODEL AGENCY…
Pamela McCallum
Connor Reilly
EDINBURGH
MONDAY 16 MARCH
7-10PM, DOVECOT STUDIOS
TICKETS £25 / FIVE FOR £100 / CLUB MEMBERS PAY £15
BOOK NOW AT CREATIVEHEADMAG.COM/STORE OR CALL +44 (0)1434 610416
Includes canapés on arrival, drinks all evening and a gift from sponsor BaByliss PRO

The fecast
S/S20
AS EACH SEASON DAWNS, NEW TRENDS AND
TECHNIQUES ARRIVE ON THE RUNWAY, FILTERING
THROUGH INSTAGRAM VIA EDITORIALS AND INTO
THE SALON. WE ASKED TOP HAIR COLOURISTS TO
IDENTIFY THE THREE MOST EXCITING COLOUR TRENDS
FOR S/S20
THE TREND
CHOCOLATE BOX
From gooey caramels and
praline mousses to rich cocoas
and dark ganache, there’s a
sweet treat of inspiration for
every head of hair. “I love the
realistic qualities of a buttery
blonde, using natural warmth
and not over-lifting,” says Aine
Carty, stylist at Rossano’s. “I use
a lower volume or a freehand
clay-based lightener to create
this look, and finish it off with
a Redken Shades EQ Gloss.”
For Leandro Santana Santos,
owner of Decode Hair by
Leandro, it’s all about health
and technique. “With these
hair colours application is key,
as you want to ensure the hair
remains in the best possible
condition so that it is full of
shine,” he explains. “Balayage
will become softer, especially for
brunettes, with a more refined
feel.” Aine agrees, adding: “I
love alternating customisable
tones to contour the face shape
and make the eye colour pop.
A personal favourite shade of
mine is mocha – it screams class
and sophistication.”
DAKS
Schwarzkopf Professional
L’Oréal Professionnel
PRODUCTS ALFAPARF Milano Precious Nature, L’Oréal Professionnel
Majirel, Wella Professionals Koleston Perfect ME+ Pure Naturals
ALFAPARF Milano
36
CREATIVE HEAD IRELAND

Fashion images courtesy of L’Oréal Professionnel and R+Co
THE TREND
SKY HIGH
Heads will be in the clouds
this summer – from the soft
pinks of sunrise and the bright
cobalt of midday through to
burnt sunsets and shimmering
twilight tones, this sky-inspired
palette is fresh and adaptable.
“These versatile looks are
dusky pink, pale blue, and
other shimmering colours,”
says Denise Phillips, owner of
Pelo Hairdressing and winner
of the ALFAPARF Milano
Fantastic Hairdresser Colourist
Award. “They are suitable for
any client with lightened hair
but don’t require commitment
as the colour will fade.” With
the Pantone Colour of the Year
announced as Classic Blue,
these exciting colours will be
huge during 2020. Aine says:
“With blues and violets you
need to ensure maximum
undertone lift and not be
fearful of the toner!”
THE TREND
HEAVY
CONTRAST
The ’90s are undoubtedly here
to stay. It started with chokers
and sportswear, and now blocky,
high contrast hair is having
a moment. Play with root
stretches, chunky highlights
and statement sections. “These
looks suit creative people who
like a bold look,” says Cyril
Morgan, owner of Cyril Morgan
Hair. “They’re influenced by
celebrities such as Dua Lipa
and Billie Eilish, having seen
them on Instagram.” According
to Phellipe Lutterbeck, creative
director at Moyo Hair, it’s
important to manage your
client’s expectations when it
comes to these extreme looks.
He explains. “Usually the
contrast styles are composed
with fantasy colours which
tend to fade quite quickly,
and sometimes they need
certain hair masks that help
keep the colour.”
APUJAN Aine Carty
Phellipe Lutterbeck
Wella Professionals
PANTONE
Classic Blue
PRODUCTS Staino by evo fab pro, TIGI Copyright Colour True Light
Freestyle Blonder, Goldwell Elumen Play, JOICO Color Intensity
Pearl Pastel
Bleach London
PRODUCTS Revlon Professional Revlonissimo Cromatics, Redken
Shades EQ Gloss, Schwarzkopf Professional Chroma ID
Fyodor Golan
CREATIVE HEAD IRELAND
37

La fiesta
Bellissimo’s latest collection, Unity, uses a
vibrant colour palette and dazzling shine
to celebrate Galway being the European
Capital of Culture for 2020
PHOTOGRAPHY BY JULIA DUNIN
38
CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND 39

40
CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND 41

42
CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND 43
HAIR Team Tribe at Bellissimo Galway, led by Louise Jordan. MAKE-UP Susie Cantwell. CLOTHING Ail Ruin, styled by Marietta Doran.
RETOUCHING Khushal Tilloo. MODELS Sophie O’Flaherty, Katie Krihelli and Avril Lohan at Catwalk Modelling Agency

Sugar & spice
THE EYE CANDY COLLECTION FROM QUEEN IN DUBLIN IS A VISUAL FEAST, BLENDING
CLASSIC CUTTING TECHNIQUES WITH CONTEMPORARY FINISHES
PHOTOGRAPHY BY MATTIA PELIZZARI
44
CREATIVE HEAD IRELAND

CREATIVE HEAD IRELAND 45
HAIR John Maher, Pauline Whelan, Philip Hannon, Claire O’Donnell and Dwayne Yin. MAKE-UP Abby Palmer

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Jamie Dana
Ronan Perceval
Pamela Laird
Global
REACH
Stefanie Jackson
Christophe Robin
AN IMPRESSIVE AUDIENCE gathered at the Convention
Centre Dublin for the sixth annual Salon Owner Summit,
hosted by Phorest Salon Software. International speakers
explored a variety topics such as staffing, social media,
technology and marketing. Marcus Allen of Urban Retreat in
Harrods discussed the importance of self-awareness; Pamela
Laird, founder of beauty brand Moxi Loves, revealed the
ups and downs of the modern beauty industry. Californian
hairdresser Jamie Dana gave advice for salons fearing
Instagram, and fellow American Stefanie Jackson discussed
building teams that work. Sharing her perspective on the
beauty industry was the British Beauty Council’s Millie
Kendall MBE, while salon owner Ken Picton spoke candidly
about running a business. The day was punctuated with
workshops led by business coach Ryan Power, salon owner
Phil Jackson and education innovator Kristian Tognini.
The headline was a conversation with legendary French
hairdresser Christophe Robin, who provided plenty of insight
discussing his journey to becoming a top Parisian colourist.
Phil Jackson
Kristian Tognini
Marcus Allen
Ken Picton
Ryan Power
46
CREATIVE HEAD IRELAND

From left: Lisa Oxenham, Madeleine
Spencer, Adam Andrascik, Luke
Hersheson, Zoë Irwin and Harriet Stokes
Going
THROUGH
changes
PRINT VERSUS DIGITAL. Social media stand out.
Authenticity versus over-sharing. These, and other
pressing existential questions for the hair professional
and modern citizen, formed the basis for the first Coterie
gathering of the year – and with no fewer than six guest
speakers and the promise of goody bags filled with the
stunning new JoiFull volumising range from sponsor
JOICO, it’s no wonder the event was packed to the
rafters. The Times They Are A-Changin’ saw questions
being posed by Creative HEAD editor Amanda
Nottage and the answers being debated by an expert
panel of changemakers that included journalists Lisa
Oxenham (beauty and style director at Marie Claire)
and Madeleine Spencer (Beauty Full Lives podcast),
industry trendsetters Luke Hersheson and Zoë Irwin,
Not Another Salon’s Instagram star Harriet Stokes
and international fashion consultant Adam Andrascik.
The results were fascinating, insightful and thoughtprovoking
– and 100 per cent relevant to us all.
TO READ debate highlights and find out
about our Edinburgh event on 16 March,
visit creativeheadmag.com/thecoterie
CREATIVE HEAD IRELAND
47

Darren Fowler
Blow UP
Starting a new decade of creativity and inspiration, Fashion
in Motion returned to the V&A with a bang, as Central Saint
Martins graduate Fredrik Tjærandsen showcased highlights
from his incredible Moments of Clarity presentation. Having
set social media ablaze last year with his otherworldly rubber
‘bubbles’ from the BA Fashion showcase, Tjærandsen won
the L’Oréal Professionnel Young Talent Award last year,
despite not a single stitch being used in the collection. Made
entirely from biodegradable natural rubber latex sourced
sustainably and responsibly from growers in Sri Lanka,
Tjærandsen’s designs support local communities making
a living from the forests. Leading the L’Oréal Professionnel
Portfolio hair team backstage was Fowler35’s Darren Fowler,
who took inspiration from the garments to create a sculpted,
wet look across nine models. TECNI.ART Extreme Splash
was applied with a brush to keep hair slicked down without
the use of oil, which would have melted the latex. Don’t want
to cause a bang…
48
CREATIVE HEAD IRELAND

Danielle Trimble
And the winners are…
Salon of the year
Lucan
Assistant team
Charlestown
David Campbell
Lucan salon
Customer service award
Lucan
Gold star hair spy award
Charlestown
Creative salon
Abbey Street
Retail salon
Charlestown
Premier salon
Abbey Street
Social media salon
Lucan
Paul Byrne memorial award
Danielle Trimble, Lucan
Dream Team
Olive Tucker Lee
Karla O’Callaghan memorial award
Luis O’Connor, Abbey Street
Educator of the year
Zara Doherty
ICON Award
Olive Tucker Lee
Simply
THE BEST
MORE THAN 120 hairdressers from seven House
of Colour salons and two academies came together
at the Gibson Hotel in Dublin for the 22nd annual
House of Colour Salon of the Year Awards. The
theme for the evening was Fashion Forward, and
the event celebrated achievements over the past
year, along with a glimpse of the future as the Art
Team revealed their trend predictions. Guests
enjoyed a three course meal and a glass of bubbly
before co-founder and MC for the evening David
Campbell kicked off proceedings. The top award
of Salon of the Year was won by Lucan for the
second year in a row. The new trainee Dream
Team was announced – Portia O’Neill, Melissa
O’Reilly, and Ellie Wallnut won the 12-month
scholarship to work alongside the House of Colour
Creative Team. Finally, art director Olive Tucker
Lee was presented with the ICON award and
the annual Paul Byrne Memorial Award went to
Danielle Trimble, manager of the Lucan salon.
Charlestown
Luis O’Connor
Abbey Street
CREATIVE HEAD IRELAND
49

Her natural colour –
I’m so jealous!
Three inches lighter!
#naturalcurls
A little snap from working with
@xposevmtv and @dublintown-
Wedding hair! Practising
options for the big day
In the
frame
Orla Langton, stylist and colourist
at PREEN Hair & Beauty
(@orlahairlangton) snaps away
Pretty in pink #balayage
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
Preparing my image for
the @lorealpro Colour Trophy!
#LCT
It’s so hard to pick
just one colour!
Copper colour with neon
pastel panels
@bazzasnaps shooting @naomi-aje
clothes with make-up by @bonnieryan
and hair by me!
Having fun with an
alternative cut
50
CREATIVE HEAD IRELAND

Live it fully!

There is no desire for change ...
that you cannot satisfy with Color Wear.

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BLEND OF OILS
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LIVE IT FULLY
www.alfaparfmilano.com
_@alfaparf_milano_ireland

CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Illustration by @betty_blades
Welcome to our new trio of guest PAINTERS from Pulp Riot’s #riotsquad.
First in the spotlight is Lexie Shay Rabbett from HIVE Hair Salon, Leeds
2020
2020
Most Wanted and The It List Awards
2020 are now OPEN for entries. We’ve
had a category refresh, so check out the
website now for the full lowdown
This is your final chance to snap up
Salon Smart 2020 tickets! Head to
the Creative HEAD store now or risk
missing out
The Coterie’s returning to Edinburgh
on 16 March, and we’re in first-class
company! Be part of the action as we
hang with the #sydsquad
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag