Creative HEAD Ireland March/April 2020

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SHELFIE TIMEMy favourite way to lighten hair is freehand using a French balayagetechnique called Palm Painting, and my secret weapon is definitely BlondorFreelights. I love it because it gives up to seven levels of clean lift and alsogives me incredible creativity and precision when I am using my brush,palms and fingers to pre-lighten hair. With the creamy consistency and theway the product spreads so easily, it’s a dream to use. The results leaveeverybody delighted.”ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERTTHE COLOUR CLINIC IS OPEN…EVERY ISSUE WE TACKLE A COLOUR CONUNDRUM WHICH IS FRUSTRATING COLOURISTS UP AND DOWN THE COUNTRY,WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. SHARON COX FROM SANRIZZ TAKES ISSUE WITH TIMING“People’s lives are so busy and so the whole scenario of people not having time to cometo the salon means I always feel like I’m having to say to my teams ‘speed up, you’re tooslow’. I’m a woman in business with a family and I have lots to do, so I get it, and whatwe get as a result is people doing their colour at home. That’s always a massive issuefor hairdressers because it’s such a nightmare to correct. My message is always aboutthe journey in what we do, and part of that is time management. I think of my clients whopreviously had time to spare would happily spend all day in the salon. Now, 10 years down theline, those clients have to pick up kids and are much busier, so we really need to be aware of that timeissue. Offering express colour services like No Strings Attached Colour for more regular visits, but less timespent in the chair each time, helps. To stop clients from reaching for box dyes, and then having to spendtwice as long repairing the colour, we need to put them on a colour journey that they understand. Put thetime in at the beginning – and schedule colour appointments in between to maintain it. Once clients starton their journey and are committed then we can do those quick appointments they want.”Sanrizz20CREATIVE HEAD IRELAND
WHY I’MWELLAI chose Wella Professionals as myprofessional partner because it continuallyhelps me progress and build my brand as ahairdresser and salon owner. Wella deliverson education, high-quality products andis at the forefront of trends and fashion.It continually delivers knowledge andsupport in all aspects of my hairdressingcareer, from building my colour businessto platforming, showcasing and sharing mycreative skills and ideas through the WellaGuest Artist Days. Wella has nurtured a widefamily circle around the world. I am a WellaPassionista and I love using social media andthe meet-up days to share ideas, inspirationsand different techniques.”JOANNE O’NEILLJOANNE O’NEILL HAIRDRESSING ANDWELLA IRELAND GUEST ARTIST#ColourVisionCREATIVE HEAD ADVERTORIALJoanne O’Neill HairdressingCOLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:DUBLIN – 01 416 0900DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaProCREATIVE HEAD IRELAND21
Page 1 and 2: In print•online•everywhere!ever
Page 4 and 5: Editor’s letter143836IT FEELS LIK
Page 6 and 7: March/AprilWHAT’S INSIDERISING ST
Page 8 and 9: The editTHE NEWS AND KNOW-HOW FROM
Page 10 and 11: #CHeditWHY DID YOU WANT TO BECOME A
Page 12 and 13: Kadus Pure Shampoo is vegan,full of
Page 14 and 15: InsidestoryTHE COLLECTIVE BY LLOYDS
Page 16 and 17: COLOUR VISIONWE’RE DREAMING OF GO
Page 18 and 19: TOUCH OFBRILLIANCEGET CREATIVE WITH
Page 22 and 23: 4 NEW ILLUMINA COLOR SHADESTO EXPAN
Page 24 and 25: MWIT20
Page 26 and 27: 202014 AWARDS - ARE YOUREADY TO CLA
Page 28 and 29: 2020WANT IT? LET’S DO IT!IF YOU
Page 30 and 31: Sam BurnettHare & BoneSarah Vigrass
Page 32 and 33: WHETHER YOU RUN a single salon or a
Page 34 and 35: EDINBURGHMONDAY 16 MARCH, 7-10PM, D
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Page 38 and 39: Intense Bonding Colour MasksFor bol
Page 41 and 42: Shades of youOffer a service for ev
Page 43 and 44: MODEL TEAMCALVIN KLEIN, CÉLINE, RA
Page 45 and 46: Fashion images courtesy of L’Oré
Page 47 and 48: CREATIVE HEAD IRELAND 39
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Page 51 and 52: CREATIVE HEAD IRELAND 43HAIR Team T
Page 53 and 54: CREATIVE HEAD IRELAND 45HAIR John M
Page 55 and 56: From left: Lisa Oxenham, MadeleineS
Page 57 and 58: Danielle TrimbleAnd the winners are
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Page 61 and 62: THE TONE ON TONENATURAL EVOLUTIONCo
Page 63: CREATIVEHEADMAG.COMMAGAZINE EDUCATI

Creative HEAD Ireland March/April 2020

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