Creative HEAD Ireland March/April 2020

Darren Fowler
Blow UP
Starting a new decade of creativity and inspiration, Fashion
in Motion returned to the V&A with a bang, as Central Saint
Martins graduate Fredrik Tjærandsen showcased highlights
from his incredible Moments of Clarity presentation. Having
set social media ablaze last year with his otherworldly rubber
‘bubbles’ from the BA Fashion showcase, Tjærandsen won
the L’Oréal Professionnel Young Talent Award last year,
despite not a single stitch being used in the collection. Made
entirely from biodegradable natural rubber latex sourced
sustainably and responsibly from growers in Sri Lanka,
Tjærandsen’s designs support local communities making
a living from the forests. Leading the L’Oréal Professionnel
Portfolio hair team backstage was Fowler35’s Darren Fowler,
who took inspiration from the garments to create a sculpted,
wet look across nine models. TECNI.ART Extreme Splash
was applied with a brush to keep hair slicked down without
the use of oil, which would have melted the latex. Don’t want
to cause a bang…
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CREATIVE HEAD IRELAND