Creative HEAD Ireland March/April 2020

Inside
story
THE COLLECTIVE BY LLOYDS
WATERFORD
Following great success at the 2019 Most Wanted Awards winning Best Salon
Team, Lloyds Hair has rebranded as The Collective by Lloyds and is celebrating
with a salon makeover. The look is inspired by Lisa Vanderpump’s bars,
restaurants and clubs in LA – which Lloyds owner Danielle Kennedy describes
as rustic glam. “We wanted to mix earthy limestone and wood with a generous
amount of reflective surfaces,” she explains. “Our salon is a mix of custom builds
and items sourced from architectural salvage yards to create points of interest,
and the decor always inspires conversations among our clients. Functionality
was hugely important, so I designed custom-built stations with hidden product,
gown and towel units.” The standout piece is a 15-foot long limestone bench,
while upcycled church pews repurposed as railings around the backwashes
offer another talking point. And the salon’s unique layout encourages visitors to
linger and enjoy a refreshment. “Our waiting area is styled like a cafe with a selfservice
tea and coffee bar,” adds Danielle.
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CREATIVE HEAD IRELAND