Creative HEAD Ireland March/April 2020

COLOUR VISION
WE’RE DREAMING OF GOLDEN TONES AND FRESH SHADES FOR SPRING WITH THESE
LATEST LOOKS FROM WELLA PROFESSIONALS
IN ASSOCIATION WITH
GOLDEN DAZE
It’s the final, finishing touches that make all the difference when it comes to colour. “I won’t let my clients with lightened hair leave the salon without
a toning or glazing service,” says Zoë Irwin. As a two-time winner of the Most Wanted Creative Talent Award, we’re inclined to trust her opinions when
it comes to next-level finishes. These glazes are a diluted wash of colour that pick up areas of pre-lightened hair and bring them to life. “I’ve lost
count of the number of times a client has asked me to leave their pre-lightened hair ‘raw’ because it has that freshly lightened look they want,”
she says, “but when I add a bespoke glaze they are amazed at the difference to their colour, at how much more beautiful and premium it looks.”
Inspired by blonde icons Brigitte Bardot and Monica Vitti, and a love of the dreamy
haze of ’70s photography, Zoë has created a new blonde glazing menu for Wella
Professionals using Illumina Color. Her role as UK colour trend expert is one that allows
her to constantly innovate, experimenting with the latest products and tracking interest
in numerous other colour fi elds to predict what’s next in hair. “Illumina Color is my absolute
favourite product for glazing to create natural, sheer and luminous hair colour with a
soft, diffused look,” she adds.
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CREATIVE HEAD IRELAND