Creative HEAD Ireland March/April 2020

SHELFIE TIME
My favourite way to lighten hair is freehand using a French balayage
technique called Palm Painting, and my secret weapon is definitely Blondor
Freelights. I love it because it gives up to seven levels of clean lift and also
gives me incredible creativity and precision when I am using my brush,
palms and fingers to pre-lighten hair. With the creamy consistency and the
way the product spreads so easily, it’s a dream to use. The results leave
everybody delighted.”
ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT
THE COLOUR CLINIC IS OPEN…
EVERY ISSUE WE TACKLE A COLOUR CONUNDRUM WHICH IS FRUSTRATING COLOURISTS UP AND DOWN THE COUNTRY,
WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. SHARON COX FROM SANRIZZ TAKES ISSUE WITH TIMING
“People’s lives are so busy and so the whole scenario of people not having time to come
to the salon means I always feel like I’m having to say to my teams ‘speed up, you’re too
slow’. I’m a woman in business with a family and I have lots to do, so I get it, and what
we get as a result is people doing their colour at home. That’s always a massive issue
for hairdressers because it’s such a nightmare to correct. My message is always about
the journey in what we do, and part of that is time management. I think of my clients who
previously had time to spare would happily spend all day in the salon. Now, 10 years down the
line, those clients have to pick up kids and are much busier, so we really need to be aware of that time
issue. Offering express colour services like No Strings Attached Colour for more regular visits, but less time
spent in the chair each time, helps. To stop clients from reaching for box dyes, and then having to spend
twice as long repairing the colour, we need to put them on a colour journey that they understand. Put the
time in at the beginning – and schedule colour appointments in between to maintain it. Once clients start
on their journey and are committed then we can do those quick appointments they want.”
Sanrizz
20
CREATIVE HEAD IRELAND