Creative HEAD Ireland March/April 2020

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
20 YEARS OF
MAGIC AT
MOST WANTED!
CREATIVE HEAD’S MOST WANTED Awards
will be celebrating its 20th birthday this year –
what a year to see your name in lights!
In a new move for 2020, the Best New
Salon category has been reborn to challenge
entrants from the UK and Ireland to
illustrate a commitment to sustainability
by demonstrating how eco principles have
been incorporated into a new salon launch
or a total revamp. Meanwhile, The It List
brings a brand-new award to the trophy table
– The Editorial Stylist – directed at a young
hairdresser who turns heads on set for projects
such as magazine shoots, music videos, live
events and runway shows.
The Most Wanted and The It List Awards
are the only industry competitions to embrace
the salon, business and sessions worlds,
celebrating skills and achievements across 20
categories. Finalists will battle it out for titles
that will change the course of their careers.
You have until 13 May to get your entries
in, with finalists revealed at creativeheadmag.
com on 10 June. This year’s 700-strong Grand
Final will be held at a landmark London venue
on Monday 7 September, the biggest birthday
bash of the decade. More will be revealed –
sign up to receive updates at
creativeheadmag.com/newsletter.
Preen by Thornton Bregazzi
Bora Aksu
Fashion Week round-up
AT LONDON FASHION WEEK, top hairdressers let their creativity run
wild, setting trends for A/W20 and beyond. Over at Bora Aksu, the muse was
Swedish abstract artist and mystic, Hilma af Klint. Daniel Martin for L’Oréal
Professionnel got busy with the Steampod 3.0 to create Pre-Raphaelite hair,
styling flat waves that felt super airy.
Eugene Souleiman for Wella Professionals crafted an ear-framing take on a
multi-textured ponytail at Preen by Thornton Bregazzi, with clothes inspired
by the ’70s classic Don’t Look Now (including the film’s signature red
mackintosh), the finished look was girly and romantic with an off-kilter twist.
OG supermodel Jerry Hall was the inspiration for the playful ’80s look at
Olivia Rubin, where ghd UK brand ambassador Zoë Irwin created swoops of
cascading curls using the new ghd helios hairdryer for soft volume.
Erdem found inspiration in Sir Cecil Beaton’s photography, where the
roaring ’20s were in full effect. 2019 Most Wanted Session Stylist, Anthony
Turner, used up to half a tube of L’Oréal Professionnel TECNI.ART Fix Max
gel on each model to create the signature finger waves of the era. The Dyson
Supersonic hair dryer Professional edition was used to set everything in place.
The Central Saint Martins MA Fashion showcase was a star-studded
event, celebrating the 20th anniversary of its partnership with L’Oréal
Professionnel. It was all hands on deck backstage, with Richard Phillipart’s
L’Oréal Professionnel Porfolio Team prepping a staggering 106 models.
Erdem
Olivia Rubin
Images courtesy of Dyson, ghd, L’Oréal Professionnel and Wella Professionals
2020
2020
FOR ALL
THE DETAILS,
turn to page 24
TRAINEES SHINE AT ZEBA CATWALK SHOWCASE
YOUNGSTERS FROM ALL four Zeba salons came together in Dublin to celebrate their
achievements and explore trends. Trainees were each invited to design a moodboard
themed around ‘The Next Big Thing’, and create a hair look to refl ect their trend. The
winner of the competition was Andrea Lucacia, a fourth-year trainee at the Zeba salon at
Arnott’s in Dublin. Nicole O’Sullivan was placed second and in third place was Kayleigh
Kavanagh. Zeba Hairdressing’s Trainee of the Year Award was named as Cassie
Mohan, who is now in her second year of training. The showcase was judged by Angie
Dromgoole, director and educator at Zeba; Kevin Heavin, manager of Zeba Hairdressing
Sandymount; and Patricia Strachan, education manager at L’Oréal Professionnel.
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CREATIVE HEAD IRELAND