Creative HEAD March 2020

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
20 YEARS OF
MAGIC AT
MOST WANTED!
CREATIVE HEAD’S MOST WANTED Awards
will be celebrating its 20th birthday this year –
what a year to see your name in lights!
In a new move for 2020, the Best New Salon
category has been reborn to challenge UK
and Irish entrants to illustrate a commitment
to sustainability by demonstrating how eco
principles have been incorporated into a new
salon launch or a total revamp.
Meanwhile, The It List brings a brand-new
award to the trophy table – The Editorial
Stylist – directed at a young hairdresser
who turns heads on set for projects such as
magazine shoots, music videos, live events and
runway shows.
The Most Wanted and The It List Awards
are the only industry competitions to embrace
the salon, business and sessions worlds,
celebrating skills and achievements across 20
categories. Finalists will battle it out for titles
that will change the course of their careers.
You have until 13 May to get your entries
in, with finalists revealed at creativeheadmag.
com on 10 June. This year’s 700-strong Grand
Final will be held at a landmark London venue
on Monday 7 September, the biggest birthday
bash of the decade. More will be revealed –
sign up to receive updates at
creativeheadmag.com/newsletter.
Tracey Devine-Smith
Innovation and unity
celebrated at ASP
GUESTS FROM INDIA, the US and all over Europe converged on the UK to
celebrate at the ASP Luxury Haircare 2020 Distributor Conference.
The two-day event shared news and distributor updates, and was a chance
for ASP Affinage Salon Professional to showcase new product innovations,
including the new ASP INFINITI colour range.
ASP global ambassador, Tracey Devine-Smith, presented a show themed
around a living shade guide to demonstrate INFINITI’s colour palette, including
the new b:Brown range.
In addition, there was a presentation on a new loyalty programme and the
ASP Awards recognising its distributor network. A hair show by Tracey Devine-
Smith and the ASP Art Team – The Colour Rebels
also showcased its latest collection, Unity, an iconic
disco-meets-the-’90s collection.
Unity collection
See Unity exclusively
in PAINT S/S20,
free with this issue
2020
2020
FOR ALL
THE DETAILS,
turn to page 48
Creative HEAD and the
Most Wanted Awards are not
the only ones celebrating a
big birthday. Paul Mitchell’s
Shampoo One, Shampoo Two, The
Conditioner and 413 Sculpting Brush
have been wrapped in classic black and
white packaging to celebrate the brand’s
40th birthday.
salon-success.co.uk
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