Creative HEAD March 2020

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SHELFIE TIMEMy favourite way to lighten hair is freehand using a French balayagetechnique called Palm Painting, and my secret weapon is definitely BlondorFreelights. I love it because it gives up to seven levels of clean lift and alsogives me incredible creativity and precision when I am using my brush,palms and fingers to pre-lighten hair. With the creamy consistency and theway the product spreads so easily, it’s a dream to use. The results leaveeverybody delighted.”ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERTTHE COLOUR CLINIC IS OPEN…EVERY ISSUE WE TACKLE A COLOUR CONUNDRUM WHICH IS FRUSTRATING COLOURISTS UP AND DOWN THE COUNTRY,WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. SHARON COX FROM SANRIZZ TAKES ISSUE WITH TIMING“People’s lives are so busy and so the whole scenario of people not having time to cometo the salon means I always feel like I’m having to say to my teams ‘speed up, you’re tooslow’. I’m a woman in business with a family and I have lots to do, so I get it, and whatwe get as a result is people doing their colour at home. That’s always a massive issuefor hairdressers because it’s such a nightmare to correct. My message is always aboutthe journey in what we do, and part of that is time management. I think of my clients whopreviously had time to spare would happily spend all day in the salon. Now, 10 years down theline, those clients have to pick up kids and are much busier, so we really need to be aware of that timeissue. Offering express colour services like No Strings Attached Colour for more regular visits, but less timespent in the chair each time, helps. To stop clients from reaching for box dyes, and then having to spendtwice as long repairing the colour, we need to put them on a colour journey that they understand. Put thetime in at the beginning – and schedule colour appointments in between to maintain it. Once clients starton their journey and are committed then we can do those quick appointments they want.”Sanrizz34 CREATIVE HEAD
WHY I’MWELLAThere are many reasons why I love Wella Professionals. First, it’sthe amazing choice of products it offers. From stunning coloursand can’t-live-without styling products, to an extensive range ofhaircare products that cover all hair and scalp types, there is alwaysa product to help inspire our teams and delight our clients. Second,both the technical and business support has been invaluable to KHHair in helping us grow and improve our brand. Finally, we love thatWella is constantly striving to be at the forefront of hair innovation.For these, and so many other reasons, we have enjoyed everymoment of our 35-year partnership with them. This year KH Hairis celebrating its centenary and we’re thrilled to be collaboratingwith Wella on some really interesting and creative projects. We lookforward to even more exciting times ahead.”DARREN MESSIASMANAGING DIRECTOR, KH HAIR#ColourVisionCREATIVE HEAD ADVERTORIALKH HairCOLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:LONDON – 020 3650 4700 MANCHESTER – 0161 8342645DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaPROCREATIVE HEAD35
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