Estetica Magazine USA (1/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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PRODUCTS<br />
ECRU NEW YORK<br />
Known for setting new standards through innovation and fostering<br />
artistry harmonized with products that Treat & Perform, Ecru has tapped<br />
the restorative properties of the Resurrection plant and other botanical<br />
ingredients in their new Rejuvenating Shampoo, that repairs damage and<br />
restores lifeless hair, the new Restorative Conditioner that detangles,<br />
strengthens and restores lost nutrients to dry, damaged hair. Then get the<br />
perfect look with Smoothing Blow Dry, newly formulated with<br />
Hydrolyzed Keratin to replaces lost protein and strengthen the hair from<br />
inside. Hydrolyzed Keratin also helps to improve moisture retention and<br />
elasticity while making hair smooth, shiny, and healthy.<br />
Aquage<br />
The new Aquage Texturizing Line boasts a Sonic Wave<br />
Control Creme, a moisture-balancing styling creme that<br />
transforms wavy or curly texture, Dry Texture Finishing<br />
Spray for separating strands and weightless hold, Precision<br />
Flexible Wax for extra texture, and Lux Enhancer Blow<br />
Dry Creme with a uniquely lightweight polymer blend for a<br />
smooth blowout. All add flexible texture and control.<br />
Matrix<br />
Matrix Total Results continues to<br />
expand its color maintenance<br />
portfolio with the introduction of<br />
Total Results Dark Envy<br />
Shampoo, Conditioner, and Red<br />
Neutralization Mask to neutralize<br />
red undertones that can emerge<br />
when black to dark brown hair is<br />
exposed to hot tools, the sun, hard<br />
water or hair color.<br />
Keratin Complex<br />
Keratin Complex STYLE<br />
Molding Paste is perfect to<br />
use on long and short locks<br />
when you want to define,<br />
sculpt, and mold any hairstyle<br />
with incredible ease and get a<br />
firm hold, and semi-matte<br />
finish. It also moisturizes hair<br />
thanks to wheat amino acids<br />
in the formula.<br />
Tony Odisho<br />
Hair extension specialist Tony Odisho, owner of the<br />
Exsalonce Salon in Chicago, created the Ostia Collection<br />
to maintain the health and longevity of hair extensions as<br />
well as the client’s own hair. Restore Shampoo rebuilds and<br />
revives processed hair by adding nourishment and heat<br />
protection, while the Restore Conditioner bionutrients<br />
deliver intense hydration while strengthening hair.<br />
products<br />
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