09.03.2020 Views

Estetica Magazine USA (1/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Get swept away with<br />

RUSK Deepshine’s<br />

three new sand blonde<br />

shades. The ‘just right’<br />

blend of warm and<br />

neutral tones for perfect<br />

sand blonde hues.<br />

N<br />

ever again too cool or<br />

too warm, but finally a<br />

blend of warm and neutral<br />

undertones that make it<br />

possible to achieve a sand<br />

blonde that is “just right”.<br />

With the needs of<br />

hairdressers in mind, this is now a<br />

fool-proof process, because RUSK<br />

has now added Dark Sand<br />

Blonde, Medium Sand Blonde,<br />

and Light Sand Blonde shades<br />

to their deepshine® Gloss Demi-<br />

Permanent Liquid Color and<br />

Pure Pigments Permanent Cream<br />

Color formuations. Now it is<br />

easier to get the precise shade your<br />

client wants to stay on trend.<br />

NOURISHING HAIR WITH<br />

MARINE EXTRACTS<br />

Of course you will want the<br />

perfect blend of violet and gold<br />

tones to add natural-looking<br />

dimension to the hair, but never<br />

Just right!<br />

Now your clients can enjoy that sand blonde<br />

hue they have been craving for the summer<br />

months, a perfect balance of dimensional<br />

warm and cool tones.<br />

at the expense of compromising<br />

hair health. This is why Micropigment<br />

Technology allows the<br />

color to easily penetrate deeply<br />

into the hair shaft, with a view<br />

to ensuring longer-lasting hair<br />

color with maximum vibrancy<br />

and shine that your budget-savvy<br />

clients are demanding.<br />

When this is combined with the<br />

proprietary Marine Nutrient<br />

Complex for nourishing benefits<br />

to seal, strengthen and protect hair<br />

throughout the coloring process,<br />

both you and your clients notice<br />

the difference. The nourishing<br />

benefits of the Marine Extracts<br />

added to the formulation help seal,<br />

strengthen and protect the hair<br />

throughout the coloring process<br />

for healthy-looking hair with<br />

incredible shine. Indeed, the<br />

nourishing power of red algae,<br />

sea kelp, vitamins and moisturerich<br />

lipids work to even out<br />

hair’s porosity, seal the cuticle<br />

and strengthen hair fiber to<br />

rebuild hair’s natural look.<br />

Now it’s even easier to obtain a sand blonde hue, thanks to 3 new shades in 2 RUSK Deepshine® formulations:<br />

Gloss Demi-Permanent Liquid Color and Pure Pigments Permanent Cream Color formuations. Hair is healthy<br />

and shiny, with great grey coverage.<br />

products<br />

109

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