Winter flora: the FLWRDWN padded jacket will keep you cosy and salve your conscience. And no, it doesn’t require watering PANGAIA Blooming genius Meet the company making amends for fashion’s ethical failures, starting with a gift of flowers Winter may be behind us, but that’s not the only reason to pack away your puffer jacket, especially if it’s filled with goose or duck down. <strong>The</strong>se fluffy feathers have been used for centuries by humans as an effective source of insulation – as well as by birds, of course, and some dinosaurs for around 150 million years – but as awareness grows that a large amount of down is plucked from live animals, leaving painful open wounds, clothing brands are seeking a kinder solution to keeping us warm. At the cutting edge of this movement is Pangaia. Describing itself as a ‘materials science’ company, Pangaia’s greatest innovation comes in the form of its own in-house textiles R&D lab, as well as its partnerships with ethically minded designers. What the brand produces is 100 per cent vegan clothing, right down to the stitching and the zippers. “All our fabrics are plant-based or lab-grown – no skins, hair, feathers, fur, leather, wool or silk,” states its mission policy. Instead, Pangaia utilises natural dyes and seaweed fibres. And for the filling in its puffer jackets? Wild flowers. This unique form of ‘down’ is created by combining the shredded petals of flowers with a biopolymer made from vegetable waste and an environmentally friendly, low-density aerogel that took Pangaia’s scientific partners 10 years to develop. <strong>The</strong> result is breathable and hypoallergenic with thermal properties and a hand feel that, according to the company, is comparable to or better than high-quality down. Pangaia believes that if it can get support for these radical processes, there’s the potential to change the entire fashion industry, and the brand is drawing interest from the right people: Carmen Busquets, a co-founder investor of online fashion retailer Net-A-Porter, and actor Jaden Smith are among those with a stake in the business. For the consumer, this ethical choice comes at a price: the cheapest FLWRDWN jacket will set you back around £430. However, the cost of ignoring this kind of progressive thinking could, in the long run, be altogether greater. thepangaia.com PANGAIA LOU BOYD 20 THE RED BULLETIN
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