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The Red Bulletin May 2020 (UK)

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VENTURE<br />

Equipment<br />

<strong>The</strong> new Hamilton PSR<br />

– available in stainless<br />

steel and gold PVD<br />

models – retains the<br />

features of the original<br />

Pulsar P2: press once<br />

for hours and minutes,<br />

then again for seconds<br />

FLAUNT<br />

Digital revolutionary<br />

Hamilton PSR<br />

Today’s smartwatches are<br />

far more than timepieces:<br />

they’re also activity trackers,<br />

payment devices, navigation<br />

tools, music players, smart<br />

assistants, communicators<br />

– essentially, computers.<br />

What you’re looking at here<br />

is none of those things bar<br />

the last one – a homage to<br />

the world’s first solid-state<br />

‘time computer’.<br />

In 1970, US watchmaker<br />

Hamilton announced its<br />

Pulsar P1 Time Computer,<br />

the first digital watch. In<br />

a moment, the world had<br />

a new interface for telling<br />

the time: an LED numeric<br />

display. In this case, it was<br />

housed within a block of<br />

synthetic ruby crystal<br />

wrapped in an 18-carat gold<br />

case. Totally silent with no<br />

moving parts, the Pulsar<br />

P1 Time Computer was a<br />

space-age revolution and<br />

the world’s first consumer<br />

microelectronics gadget.<br />

When the watch was<br />

finally released in 1972, it<br />

cost $2,100 and only 400<br />

were made, making it for the<br />

super-wealthy only. A year<br />

later, Hamilton released the<br />

P2, a stainless steel update<br />

that debuted on the wrist<br />

of James Bond in the film<br />

Live and Let Die. Worn by<br />

celebrities including Jack<br />

Nicholson and Keith<br />

Richards, and US President<br />

Gerald Ford, it cost $395<br />

– only slightly more than<br />

a Rolex Submariner.<br />

<strong>The</strong> PSR takes after the<br />

P2, with a few technological<br />

upgrades: the display is now<br />

an LCD/OLED combo and<br />

doesn’t require you to hold a<br />

magnet up to the case to set<br />

the time. But the features<br />

are the same: press the side<br />

button to light up the hours<br />

and minutes, press it again<br />

to see the seconds.<br />

Alongside a stainless steel<br />

model, there’s also a gold<br />

PVD-coated tribute to the<br />

P1, limited to a production<br />

run of only 1,970, to<br />

commemorate the year<br />

that changed everything.<br />

hamiltonwatch.com<br />

TIM KENT TOM GUISE<br />

76 THE RED BULLETIN

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