ESTETICA Magazine USA (2/2020)

@aaashleee
@harlotofhair
Estetica Magazine wanted to gather together a sampling of the most-liked
posts on our Instagram page during the Covid-19 crisis lockdown,
reflecting the riotous burst of colors, cuts, and coifs that continues to stand
witness to the indominatable spirit of hairdressing professionals.
@uggoff
@twistedfringehair
@hairbyfranco
In the last months,
people turned up in
record numbers to
Instagram to learn,
to glean inspiration,
or to just pass their
time at home in
good company.
@shubiy_shik
Sheltering at home is perhaps hardest on people-oriented professions, like hairdressers, who are used
to personal interactions and working with their hands to channel their creativity. Yet it takes much
more than a lockdown to squash hairdressers’ creativity, as illustrated by the exponential boom of
posts and engagements on Instagram, as we have seen these past months on our @esteticamagazine
page. These posts feature everything from video tutorials to brand new mannequin looks, from
reminiscent repostings of faves to amusing or inspirational memes, all intended to foster creativity,
encourage experimentation, cultivate competence, and simply offer moral support.
trends
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