ESTETICA Magazine USA (2/2020)

“We used to joke, “How fun would it be to
create a factice, an oversized perfume bottle,
and use it at the back bar, because you would
see a beautiful design that would be there
like a statue, a work of art. I love the Shampoo
for Beautiful Color. I love the way the big
red liter bottle looks in my shower and the
fragrance is so nice.” Daniel Kaner
How has education been adapted in the wake of COVID?
Our program consists of in-salon classes and larger-scale regional workshops. We had to pivot to a
digital format in the wake of COVID. Oftentimes, we can only see the challenges that change
brings, but in this case, we have a new format in which to reimagine our education. Portability,
accessibility, broader audiences and nondiluted messaging are all pieces of the puzzle that our
educators are currently working through. We see this as an opportunity, which is exciting and will
provide more for all.
What COVID emergency initiatives have impressed you?
The current situation has brought our community closer together, and we’ve witnessed broadbased
support throughout our industry. We overcommunicated throughout the pandemic,
sharing information from the lead markets as they began to open, which was very helpful...
because none of us knew what to expect. We were delighted with the consumer response
wanting to support their local salons by participating in curbside retail programs. In addition,
many of our most distinguished salon owners and managers participated in national podcasts
to share insights, resources and best practices. I’ve always experienced tremendous generosity
within our salon community. I’m proud of our Kao Professional Division and am grateful to the
spirited leaders that led us through this troubled period... we truly are stronger together.
Read the complete interview with Daniel Kaner at www.esteticamagazine.com