ESTETICA Magazine USA (2/2020)

COLOUR BAR STUDIO courageously opened its new flagship salon in McLean, Virginia on June 2,
2020, more determined than ever to continue serving both men and women of all ages with care
and expertise, including coloring, styling, and customizable treatments utilizing only top-of-theline
products from Oribe, Kerastase and Wella Professionals to name a few. Colour Bar Studio is
taking every precaution to protect both its staff and its guests. All employees will wear face masks,
operations will be limited to appointments only, social distancing will be maintained between
guests, and equipment will be disinfected after each interaction.
Co-owners of Salon Audace and Blow Dry Bar, Christopher Saint John and Nathan Creger, strongly believe
in the sustainability of their staff. “It started with lighting and hanging blow dryers," explains Saint John,
"and then literally every aspect of our salon was upgraded to offer a healthy experience for both our stylists
and guests.” In addition to perks like heated cushioned floors that are easier on feet and backs and hanging
blow dryers from Freestyle Systems that help reduce rotator cuff and repetitive stress injuries. Chris Lee
dealt with staff retention issues by paying gratuity free stylists what they're worth and commissions on
product sales. “We tell our clients that the best tip is a referral, a good Google review and rebooking!” adds
Lee. "During a pandemic, core values and missions become crystal clear, gratitude rises to the top and
giving back to community and industry is no longer an afterthought, it’s a priority!"
TONY ODISHO
Taking a cue from the
ongoing trend for fuller,
longer hair, Odisho is
recommending that salons
and stylists re-evaluate
their hair extensions as
a way to make clients
look and feel instantly
beautiful, while boosting
revenues long-term. “Not
only are hair extensions
low maintenance and
transformative for your
clients, but they can bring
in an incremental $200-
1000 per service depending
on the type of extension
and the quality/location of
the salon. It’s the perfect
win-win situation and
business-builder..."
ASHE AND STEEL STUDIO
This Asheville, NC salon co-owners Gary Topple and Alejandro
Jimenez prioritized safety, closing one day before the mandatory
lockdown. They now apply and advise the strict enforcement of
social distancing, adding shifts to accomodate all stylists, the use
of masks and gloves, sanitized robes and capes for clients, and
stricter retail guidelines, with front-desk customer service team
members removing products from shelves as needed for clients.
Ashes & Steel Studio also added e-commerce to their website so
clients can now purchase their favorite products online.
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