Creative HEAD UK August 2020

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Inside
story
FRENCH & IVI BELPER
When Tracey Devine-Smith’s family commitments brought her to Derbyshire,
she instantly fell in love with Belper, choosing the town for her new destination
boutique salon. The ASP global ambassador has made it a family aff air, joined
by daughter Poppy Devine-Smith, to create an inviting space that from the
moment you walk in feels like home. “We didn’t want it to be clinical or minimal;
French & Ivi was all about creating a retro and boutique-style vibe that oozes
personality,” explains Tracey. “Poppy and I love old junk shops with lots to
look at, so it was important the space was interesting too.” It’s an eclectic
combination of delicately patterned wallpaper, wooden pallets and a diff ering
array of mirrors that delivers a mish-mash of colour, size and style. “I love the
fl oor,” she adds. “We found it by mistake while working on the renovation.
Imagine our delight when we discovered these 100-year-old tiles!” There are
two more rooms to renovate when the time is right – renovations happened
during lockdown – and the salon’s fi rst day in business was the hallowed
4 July reopening day.
HOT BUYS
now open
AS SEEN ON SCREEN
If you’ve decided to add screens to your salon, these Living Spaces foliagefilled
glass box or printed screens from Twilight Trees add a botanical flavour
that’s a little less clinical.
From £440
01962 877 644
twilight-trees.com
GARY INGHAM HAMPSTEAD
Reclaimed wood artisan Marco Merlini worked
with the salon on this redesign, which feels
both spacious and private, and is made from
100 per cent recyclable materials.
CREATIVE HEAD
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