Creative HEAD UK August 2020

Let us look
after you
CREATIVE HEAD ADVERTORIAL
Why Aveda?
Because it cares… and always has
AVEDA CARES – it’s that simple. This
isn’t a new mission in light of recent
global events, it’s precisely what Aveda
has always focused on – truly ethical
and sustainable beauty that performs,
with business support to help grow all its
partners. Absolutely no compromise, ever.
But now Aveda’s mission means
something even more to both consumers
and to salons who now appreciate that a
different way of working is possible, and
necessary. It has the trust, heritage and
authenticity to deliver what consumers
are increasingly searching for, and to be a
true partner to salon businesses across the
UK that want to do something different
that makes a difference.
The way consumers think and behave
has changed because of the Covid-19
pandemic and, as we begin the recovery
phase and head into the new normal, they
will search out safety, spending on trusted
brands and continuing many of their
new online habits. There will be an even
greater focus on sustainability and social
change. Are you ready for that consumer?
Would they trust you?
It’s time to choose to care, and partner
with a brand that cares about you, your
salon business, your clients and our world.
It’s time to choose a different way…
How Aveda takes care of salons
Salons might be open again, but plenty are still concerned for the future.
Now more consumers are used to shopping digitally, salons could face a
diminishing share of retail. There is a different way…
An industry first, Aveda has launched A-Commerce to help salons boost
their profits through online sales. It’s free to set up, you don’t need a lengthy
training session to get going and there is no need to manage piles of stock.
Salons earn 10 per cent commission on all retail sales associated with their
salon via aveda.co.uk, giving businesses the chance to offer their guests retail
products both in the salon and online between visits.
Clients buy from a site that looks like your brand; Aveda handles the
backend fulfilment and related costs for all orders, including shipping and
handling (using environmentally-friendly packaging materials as much
as possible), promotional offers and samples, inventory, card processing
fees… Just ask the salons that have already trialled it – they’ve beaten their
sales targets by more than 58 per cent and new guests shopping online has
increased by more than 1,600 per cent over target, through A-Commerce.
Aveda is there to help keep clients loyal to you, thanks to its long-standing
reward points programme. Consumers pick up points whenever they buy
Aveda products through you (they can’t get them through third-party retailers)
and they can scoop up big numbers through in-salon services too, such as
1,000 points for a colour. How many hair brands can offer that incentive?
Alongside those premium products, Aveda Rituals and stellar service is an
unwavering dedication to helping salons grow their businesses and their staff.