Creative HEAD UK August 2020

Adam Reed London
PUREOLOGY
It’s a retail legend, the insider secret of
many a beauty editor’s bathroom. Firm
favourite Pureology has enjoyed something
of a tweakment, with enriched aromas and
updated formulas and packaging so that they
are also free from mineral oils and phthalates.
That means 100 per cent recyclable bottles
created using 95 per cent post-consumer
recycled materials. pureology.co.uk
SERIE EXPERT FROM L'ORÉAL PROFESSIONNEL
Just as the properly clever Serie Expert Pro Longer collection was unveiled by
L’Oréal Professionnel, we went into lockdown. So now, stylists are welcoming
clients back with longer hair, and many opting to keep the length. In steps the
body-boosting range that focuses on those final few inches to make them look
plump and in their prime. The Filler Concentrate, applied at the backwash,
serves a key ingredient in the Microtrim service available at Adam Reed
London. “Thin, unhealthy-looking ends are one of the biggest concerns for my
clients and this perfectly answers that demand,” says L’Oréal Professionnel
UK editorial ambassador, Adam Reed. “Pro Longer plumps and thickens ends
to look full and healthy.” lorealprofessionnel.co.uk
INTERSTELLAR FROM PULP RIOT
Going stratospheric in September will be the Interstellar collection from Instagram favourite, Pulp Riot. A permanent deposit-only
range created by educator Doug Theoharis, it’s the newest series in the Faction8 line in the UK. It features eight new shades and is
created with the colourist in mind, so you can alter how much developer you use for a result that’s truly individual. You can also
mix Interstellar with all of Pulp Riot’s High Speed toners and the rest of the Faction8 range. Can you keep up? Check out your local
branch of Alan Howard, Aston & Fincher, Capital or Salons Direct. pulpriothair.com
ENVIRO-SAFE 28 UK
You’re back the salon – hurrah! – and you’re getting the chance to be creative
again. But it would be understandable if there was a nagging worry at the
back of your mind about the risk of Covid-19 in the salon, even when following
all the government guidelines. Well, what if we told you there was a service
that offered a 28-day protective shield around the salon, giving you, your
colleagues and your clients that extra layer of protection, and a bit more
peace of mind? Yup, it exists – Enviro-Safe 28 UK sends in experts who spray
a fine mist organic microbe shield solution to surfaces and common touch
points, killing viruses and bacteria. The solution permanently bonds to
surfaces and keeps critical areas hygienic for longer. enviro-safe28.co.uk
CREATIVE HEAD
49