2020 IFA International - Day 1 Edition

I EXCLUSIVE INTERVIEW I
Life’s good from home
LG Electronics CTO, Dr I.P. Park talks to
IFA International about key trends in 2020
Dr I.P. Park
LG Electronics CTO
INDUSTRY-LEADING TV
AND AUDIO PRODUCTS
FROM LG WIN BIG AT
2020 EISA AWARDS
LG Electronics has continued its long history
of success at the EISA Awards with four of LG’s
innovative home entertainment solutions being
honoured for superior performance, outstanding
design and maximum usability this year.
Organised by the Expert Imaging and Sound
Association (EISA), the world’s largest consumer
electronics editorial organisation, recognition at this
year’s competition went to LG OLED TV (model
OLED65GX), LG NanoCell TV (model 75NANO99),
LG Soundbar (model SN8YG) and LG XBOOM Go
(model PL7).
LG Gallery TV was named EISA Best Premium OLED
TV 2020-2021, making this the ninth consecutive
time that an LG OLED TV has won an award in the
Home Theatre Display & Video Category
LG Electronics will host a “Life’s Good from Home” theme at
IFA 2020, where the company will explore new possibilities for
enhancing home living which has become so crucial in recent
unprecedented times. We asked the company’s CTO, Dr I.P. Park
to tell us more in the run up to his presentation at IFA 2020.
As always, we’ll be delivering key
consumer values through innovations
that cultivate our lives both at home
and beyond, and hope to embody the
company’s exciting vision for how
people’s lives are going to transform
for the better in the future.
Today you will unveil your response to
the “new normal.” Can you give us a
taste of what’s to come?
The new normal presents a new set
of circumstances under which LG’s
innovations can facilitate real change
for consumers all over the world.
Lockdown has amplified the importance
and function of the home, while social
distancing has us finding new ways to
connect with each other. To meet such
challenges, LG’s mission as a lifestyle
innovator resonates stronger than ever
before, and we hope to shine a light
on how LG’s innovative products and
technology work seamlessly together
to deliver the best experiences to date
while contributing to comfort and
sustainability.
What “qualities” is LG underlining with
its latest innovations?
SAFETY always comes first, which is
why we are committed to providing
solutions that ensure safer living, like
our LG Styler’s True Steam technology
and advanced healthcare technologies
employing AI. CONVENIENCE
comes next, and with our advanced
technologies growing smarter and
more multifunctional by the day, LG’s
devices and appliances more than meet
the needs of today’s consumer. We also
focus on the growingly influential digital
transformation, and look to leverage
this by providing remote solutions
from fashion to healthcare for greater
accessibility and ease. Finally, our
technologies offer immersive sound
and picture quality that maximise
ENTERTAINMENT wherever you may
be. We will convey our key consumer
values through advanced technologies
both for inside and outside the home,
solutions that serve consumers in new
ways that adapt to the new normal.
What are LG’s main strengths?
Our strengths not only lie within
our consumer appliance expertise,
but within our unparalleled drive for
innovation too. By continuing our
research on human-centric designs,
AI, and the new ways tech can better
lives, we hope to deliver integrated
intelligent platforms for seamless user
10 IFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020
www.ifa-international.org