2020 IFA International - Day 1 Edition
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I NEWS I
Voice assistant technology
comes of age
SHIFT Mobility
meets IFA NEXT –
Innovations ahead!
As part of the IFA 2020 Special Edition, the
exhibitors at “SHIFT Mobility meets IFA
NEXT” will be presenting forward-looking
innovations from mobility, consumer and
home electronics
This year's IFA 2020
Special Edition offers
an impression of the
creativity and visionary
spirit of the tech industry.
SHIFT Mobility presents highranking
experts with insights
of the future, including Michael
Lohscheller (CEO Opel),
François Bausch (Minister
of Transport Luxembourg),
shared mobility
expert Sandra Phillips
(founder and CEO
Movmi), James
Ehrlich (Stanford
University / developer
ReGen Villages)
and Renzo Vitale
(Creative Director
Sound Design BMW
Group).
"At IFA NEXT, innovation
traditionally meets inspiration.
This unique combination
creates clear added value for all
those who want to know at an
early stage which new products
will be highly relevant for the
industry," says Dirk Koslowski,
Director of IFA.
The range of topics of
exhibitors at IFA NEXT covers
all areas of consumers' life from
Smart Home, Audio, Finance,
Gardening and Logistics to
Health and Wellness. Some
startups are focused on
optimizing the individual user
experience, like: Aqua-Scope
Technologies, Augmented
Robotics UG, Berlin Green
UG, deep electronics GmbH,
Easyship, Fauna Audio GmbH,
Focalcrest, Leedarson, Level
Up, Shiftcam, Makakaontherun,
Mercku, Mystery Vibes,
IFA 2019 - IFA NEXT -
Shenzhen Timekettle
Technologies, Technische
Universität Berlin, The little cat,
VISSEIRO GmbH, voxasound
GmbH, XeelTech GmbH
SHIFT MOBILITY meets
IFA NEXT
Hall A, CityCube
Today, 10:00 am - 18:10pm
©Messe Berlin GmbH
Smart speakers continue
to capture the hearts and
wallets of consumers, driving
demand for wireless speakers
and establishing a wider
acceptance of voice assistants.
According to Jack Wetherill,
Principal Analyst: Home Electronics,
Futuresource Consulting, by the end
of 2019, 21 million smart speakers
were in use in Western European
homes, on track to exceed 32 million
by the end of this year according to
Futuresource forecasts.
Although a broad range of brands
compete for attention, Google and
Amazon branded speakers still
account for almost 80% of the smart
speaker market in Europe. This is
mainly due to product subsidy
strategies from the market leaders,
which are geared towards getting
the products in homes and learning
about consumer activities, lifestyle
choices and shopping habits. In Q1
2020, Google and Amazon offerings
were retailing at an ASP of €52,
compared with €213 from the likes
of Apple, JBL, Sonos and Sony.
Recent consumer research carried
out by Futuresource reveals that
70% of smart speaker owners
mainly use their devices to listen to
music, and 58% say they would like
better sound quality. It is unclear
whether this will translate into an
uptick in spend, but all eyes will be
on IFA to see what innovations will
be unveiled this year
ADVERTORIAL
Wessel-Werk launches
innovative battery-powered
concept for vacuuming
Wessel-Werk's new EBK 250
electro brush is a powerful add-on
for battery-powered stick cleaners.
It offers consistently excellent
cleaning performance on carpet
and hard floor and can be adapted
to the surface by its replaceable
brush roller. During cleaning, LED
lighting makes dirt visible even
in poorly illuminated areas. As a
special, the electro brush has an
integrated cleaning tool. In addition,
EBK 250 can also be used with lineoperated
vacuum cleaners, enabled
by an innovative vacuum cleaner
tube with a powerful battery pack.
KEY SELLING POINTS
Excellent cleaning performance
on carpet and hard floors
New illumination concept
Combinable with power tube with
excellent long run time
Jack Wetherill
Futuresource
"With this overall concept of electro
brush and power tube, we have
created an unique system and set
new standards in floor cleaning.
Hence we offer herewith the way
for new innovative products",
says Wolfgang Geurden, Director
of Marketing and Sales, Wessel-
Werk
IFA GLOBAL
PRESS CONFERENCE
Hall 1.2 / Stand 202
IIFA INTERNATIONAL • THURSDAY 3 RD SEPTEMBER 2020 5