Estetica Magazine ASIA Edition (3/2020)

Advertorial
CREATIVITY.
TAKEN
FURTHER.
Goldwell’s world of Elumenation
comprises oxidant-free colour, readyto-use
formulas and high-definition
direct dye additives. Elumen, Topchic,
Colorance and @Pure Pigments give
every stylist the creative tools to
reveal the true artist inside. Encouraging
them to play around with
multi-layer dyeing, brilliance and
shine—using highly-efficient direct
dyes.
COLOUR MORPHING
Iridescent, holographic effects that change
and move with the light. Multiple tones of
@Pure Pigments create dazzling, morphing
colour effects.
COLOUR BOOSTING
Adding tone-on-tone colours to Topchic and
Colorance formulations creates spectacular
intensity. Show-stopping looks with vivid
brilliance and colour saturation.
COLOUR WASHING
Adding @Pure Pigments drop by drop to
toners and blonde shades creates pastel
washes of colour from subtle to intense.
COLOUR COOLING
Beautiful rich cool tones are created by
adding @Pure Pigments Matte Green and
Pearl Blue to reduce and eliminate warm
tones in the hair.
A WHOLE NEW WORLD
@Elumenated Hair Color is more than a new colour. It adds a whole new
category of hair colour services to the salon menu, encompassing full head
colour applications, dimensional blondes and freehand or balayage services.