Estetica Magazine ASIA Edition (3/2020)

Deconstructed Fringe
(right): Natural,
minimal and causal,
the highlight is the
deconstructed
fringe which is just
above the eyebrow.
The look is retro
modern, also
presenting aspects
of simplicity,
casual and chic.
KMS PRODUCTS:
(start) MOISTREPAIR
Leave-in Conditioner;
(style) HAIRPLAY
Sea Salt Spray;
(finish) HAIRSTAY
Working Hairspray.
Hair ethics
KMS is dedicated
to promoting industry
awareness of environmental
issues, and has
been hair sponsor
of Redress Design
Award for 4 years.
R
edress is a pioneering
Hong Kong based
NGO working to
reduce textile waste and
promote environmental
sustainability in the
fashion industry.
Kao Salon Division, which
incorporates KMS, is committed
to use natural ingredients and
constantly take measures to
avoid procedures which cause
the pollution during product
production. Its promotional
materials are printed with FSC
certified paper to ensure the forest,
where the paper sourced, is being
managed in a way that preserves
biological diversity and sustains
economic viability. KMS itself is
dedicated to promote and raise
the industry awareness on the
importance of environmental
protection. Now supporting the
Redress Design Award for the
fourth consecutive year, KMS guest
hairstylist and international session
stylist Marco Chan and KMS
Hong Kong Artist Team Member,
Anthony Cheng, created 2 tousled
hairstyles – Deconstructed Fringe
and Disheveled which made the
finalists’ design concept on fashion
waste reduction stand out.
Disheveled (left): Natural, disheveled and sleek are the keynotes for this hairstyle, which will not give any
greasiness.. The focus of the design is to keep the ends lightweight with natural moisture and shine. Pull the
hair down and grip the ends causally to create texture. KMS PRODUCTS: (start) MOISTREPAIR Revival Creme;
(style) HAIRPLAY Liquid Wax; (finish) HAIRSTAY Molding Pomade and MOISTREPAIR Hydrating Oil.