Estetica Magazine ASIA Edition (3/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Perfection<br />
Every Time<br />
NUWAVE’s new<br />
“Smart Control<br />
Bond System”<br />
ensures that when<br />
the waves reach the<br />
shape, the processing<br />
stops. No fear of<br />
over-processing.<br />
texture and shape change means<br />
you and your salon clients can<br />
enjoy total freedom of styling.<br />
NUWAVE’s gentle technology is<br />
even suitable for highly damaged<br />
and/or bleached hair<br />
FOUR STEPS TO<br />
EFFORTLESS WAVES<br />
The NUWAVE 1 PREP CREAM<br />
starts the shape change process by<br />
gently softening only a minimum<br />
amount of bonds. The NUWAVE 2<br />
SHAPING LOTION activates the<br />
softened bonds and promotes a<br />
controlled shift into the desired<br />
shape. Then the NUWAVE 3<br />
REPLENISHING SERUM rebuilds<br />
the integrity of the hair by infusing<br />
it with Keratin, Amino-Acids and<br />
Panthenol. And in the last step, the<br />
NUWAVE 4 LOCK-IN FLUID<br />
finishes the shape-changing process<br />
by locking the bonds and sealing the<br />
waves for up to three months.<br />
CARE. STYLE. RESTYLE.<br />
NUWAVE is the perfect styling<br />
foundation for styles that last<br />
longer. From styled to unstyled and<br />
back to styled – everything is<br />
possible with NUWAVE.<br />
DUALSENSES and STYLESIGN<br />
are the perfect companions to<br />
create most wonderful waves!<br />
STYLESIGN Curls & Waves styles<br />
the most beautiful, perfect wavy<br />
looks. The new Soft Waver is a<br />
Lightweight Wave Fluid for softly<br />
shaped, natural-looking waves with<br />
easy movement. It helps to activate<br />
and support the NUWAVE look.<br />
Yes, NUWAVE is a new wave trend.<br />
And no, nobody is stuck to just one<br />
look! Smooth and straight, volume<br />
and body or big glamourous curls:<br />
It’s all possible by adding the<br />
favourite STYLESIGN products to<br />
create whole new looks!<br />
Break from<br />
Convention<br />
NUWAVE is not<br />
only a new way of<br />
creating waves, it’s<br />
also a new way of<br />
working with tools.<br />
Goldwell breaks away<br />
from conventional<br />
wrapping techniques:<br />
fun and new tools<br />
dedicated to support<br />
stylists creativity.<br />
The possibilities are<br />
endless and services<br />
will be faster and<br />
easier. Make waves.<br />
Have fun..<br />
“NUWAVE: a gamechanger<br />
in creating<br />
gorgeous waves<br />
To discover more, please check out the NUWAVE education styling videos at:<br />
https://www.goldwell.com/nuwave/<br />
products<br />
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