QHA_Review March_2021
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NEWS<br />
VIRTUAL WINE EXPO<br />
SPRUIKING AUSTRALIAN WINES TO OVERSEAS MARKETS IN A WORLD WHERE INTERNATIONAL TRAVEL IS NOT<br />
PRESENTLY ALLOWED IS ALMOST IMPOSSIBLE. HOLDING LARGE SCALE EVENTS HAS BECOME INCREASINGLY<br />
CHALLENGING TOO. THIS IS WHAT HAS DRIVEN WINE AUSTRALIA ONLINE.<br />
<strong>QHA</strong> REVIEW | 12<br />
Final touches are being put in place this month in the<br />
lead up to the <strong>March</strong> 31 launch of a new 24 hour,<br />
7-day-a-week virtual platform – Australian Wine<br />
Connect – which will showcase our wine community to<br />
the world.<br />
Wine Australia’s Chief Executive Officer Andreas Clark<br />
said the new platform would feature wineries from<br />
across 65 regions and connect winemakers, buyers,<br />
importers, distributors, media, educators and more.<br />
“We’re proud to bring this same spirit of innovation<br />
to the way we do business and have been working<br />
hard to develop a valuable opportunity for Australian<br />
wineries to continue marketing and selling their wines<br />
overseas this year,” Mr Clark said.<br />
“Australian Wine Connect has been designed to offer<br />
similar benefits to an international trade show, however<br />
it also enables wineries to reach and engage with<br />
multiple markets across the globe and it will be live and<br />
offering various virtual business opportunities for a full<br />
twelve months.”<br />
The site will aim to showcase our products to markets<br />
in the UK, Europe, USA, Canada and Asia and will also<br />
promote a diverse program of engaging events and<br />
experiences.<br />
It will allow buyers from across the world to network<br />
and meet producers, discover new wines, link up with<br />
distributors and enable sales conversations.<br />
Other elements of the virtual platform include live<br />
thought-leadership sessions, tasting sessions, and<br />
variety and regional explorations to showcase the<br />
people, places and processes that make Australian<br />
wine unique.<br />
Registrations for the virtual showcase are now open<br />
to Australian wineries and eligible wineries can apply<br />
for the Wine Export Grant to help cover the cost of<br />
participation.<br />
For more information and to register see<br />
wineaustralia.com/australian-wineconnect/exhibit.
Change language