MorataBW

BAKING | LOCAL INDUSTY |MBW
Are you aware that you`re switching to a 5am to
probably 8pm, or even to midnight shift?
open a business bank account, acquire a business license
to operate legally.
1The Business Plan
Helps you detail everything you need to launch a
business, such as the Market Plan, Market and Revenue
Plan, Goods and Services, Market Research and Financial
Plan and Estimates. It also helps with sourcing funding
from the investors. In the case of us here in Botswana,
organizations such as the Local Enterprise Authority (LEA)
provide training to budding entrepreneurs in writing
business strategies, business management systems and
also in developing their skills.
2Bakery Requirements
Start-up capital - this could be personal savings,
from an investor, or a bank loan or grant from
organisations such as CEDA.
Baking skills - very important to get the ball rolling,
one`s skilful hands in culinary arts is vital in the baking
business.
Industrial or home baking equipment - depending
on how small or big one starts, the right equipment and
utensils are very much needed. Ordinary pots will not
do the trick. You need an Industrial Oven, dough mixer,
fondant machine, measuring cups, scale, and cutlery. Big
industrial ovens are the most expensive of all, costing
between P10,000 and P15,000.
Operational space - this could be rented space or better
if one owns it as it will ease the cost of rent especially
before the business makes enough profits.
3Trading license
You nearest council office will help you with a
trading license. To acquire this, submit a copy of your
certified Omang (Identity card), the title deed of operational
land, all company documents to the Commercial office, at
your area District Council Office.
Next is a referral to the Physical Planning office, where
they will go and assess if the area is suitable for business.
This must be in a commercial or industrial area, and they will
issue a report called the zoning report.
Book for inspection - the public health officers will assess
the building you are going to operate in for any hazards, also
ensure that the stuff you are hiring is ensured in case of any
work injury. If you passed the inspection, then you are good
to go. This comes at a cost of P700, with P500 being the
license fee and P200 as application fee.
ByLaw - after getting the license, ByLaw inspects the
business to ensure that they are operating according to as
stipulated in the license. They also inspect during operation.
For instance, a business listed as a bakery should not be
found selling groceries.
4Marketing and Advertising Strategies
Before you open your bakery to the public, conduct
some marketing and advertising.
Conduct market research: This is detailed information about
your market, demographics, who your potential customers
are, the competitors and gap in the market you can fill. You
need to know who your target market is so that you can
come up with suitable strategies for selling your products.
Write a market analysis: Market analysis is a detailed
review of the market. Like demographics, customers, the
competitors and gap in the market you can fill. You need to
know who your target market is so that you can come up
with suitable strategies for selling your products. You review
the demographics and the buying power of the community,
the buying habits.
Set goals for your marketing campaign: Make goals that
March 2021 MorataBW
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