MorataBW

BAKING | LOCAL INDUSTY |MBW
these are expensive. You can either bake
at home or rent an equipped kitchen
to prepare the goods. The distinct
advantage of this is that you have the
freedom to change the location at will.
Home Bakery
These are perfect for starting with
limited capital. You may use your
kitchen or rent a house to prepare the
goods. But, before you start, enquire if
there are any permits required in your
area from the local council. You also
have to consider how you will store and
deliver the goods fresh to the customers.
Are you going to do deliveries, how will
the products stay fresh during storage?
Speciality Bakery
Offer and specialise in service one kind
of product. The most popular of these
is the wedding cake shop, a bakery
that only sells wedding cakes. Here in
Botswana, we have pie shops being the
most popular; these are fast food
outlets that specialise in selling meat
pies. Speciality bakeries are flexible
as they can operate either as a retail
or wholesale setup.
There are, however, certain
qualities that are important for
you to succeed in your bakery. You
have to possess the following skills,
and mastering them will make you
stand out and pave the way for
success in your career or business.
You have to:
1Be Organised
Being organised is crucial;
you have to plan ahead of time
before beginning a baking session
and running a bakery. Have all the
ingredients and equipment you need
available. You will need to follow the
customer’s deadlines, create a safe
and clean environment.
2Be Creative
Baking is an art, and you have
to be innovative to stand out in
this intensely competitive world.
Offer consumers irresistible treats
and a distinct taste that they will
never forget. Creativity may be the
decoration of cakes, the flavouring,
and the production of desirable treats
is essential.
3Pay Attention to Detail
Precise proportions are key, skip
an ingredient or apply too much or
too little to it, and you have spoiled
the entire flavour of the product. You
must strictly obey the instructions
and also cook at the appropriate
temperature.
4Be Patient
Most of the steps in baking take
time like waiting for the bread to rise.
You have to be patient enough to follow
all the steps as required and not skip a
single step or rush them through.
5Communicate Effectively
Good communication is critical to
the success of a business. You ought
to have effective dispute mediation
techniques, either in-house or with
clients. A happier customer means more
purchases, and they may recommend
your bakery to others. Communication is
not only relevant when communicating
with clients; it is also advisable to
have a direct communication line in
the kitchen. Thus helping things run
smoothly without unnecessary delays.
Rapelang of Raps Kitchen crafting a
cake. Creativity is crucial in baking.
March 2021 MorataBW
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