The Garage 325
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NEWS<br />
LKQ Euro Car Parts launches campaign to help<br />
garages maximise revenue generation through SMR<br />
As part of its ongoing support<br />
programme for the independent<br />
aftermarket, LKQ Euro Car Parts has<br />
launched a new campaign to help garages<br />
enhance their service, maintenance and<br />
repair (SMR) offering and bring in more<br />
revenue.<br />
<strong>The</strong> SMR campaign will focus on the<br />
products, technology, training and tools<br />
independent garages need to complete<br />
every job efficiently and to a high<br />
standard – with the evolving make-up of<br />
the UK car parc in mind.<br />
Four key focus areas will be promoted<br />
between now and May, each of which<br />
represents an opportunity for garages to<br />
increase revenue and improve outcomes<br />
for drivers.<br />
‘Around the engine’ will cover<br />
everything from drive belts, oils, clutch<br />
kits and spark plugs, to preparing for the<br />
influx of Direct Shift Gearboxes (DSG) and<br />
hybrid vehicle technology set to enter<br />
the independent aftermarket. <strong>Garage</strong>s<br />
are being encouraged to tap into LKQ<br />
Euro Car Parts’ Powertrain Team – a<br />
unique resource designed to streamline<br />
the supply of major components.<br />
‘Around the wheel’ will include<br />
brake servicing and replacement,<br />
shocks, springs and alignment.<br />
<strong>The</strong> campaign will also cover<br />
‘exhausts and emissions’<br />
and ‘serviceable items’,<br />
and will promote additional<br />
back office services, garage<br />
management solutions<br />
and training opportunities<br />
throughout.<br />
Colin Cottrell, marketing<br />
director at LKQ Euro Car<br />
Parts, said: “It’s important for<br />
independent garages to stay up<br />
to date with the very latest in SMR,<br />
to keep themselves competitive and<br />
encourage customer loyalty through<br />
excellent service.<br />
“Making sure every SMR task is<br />
completed efficiently and effectively isn’t<br />
just a garage’s professional responsibility;<br />
it makes good business sense too. As<br />
well as maximising billable time in the<br />
workshop and increasing the likelihood<br />
of future custom, those in the know can<br />
upsell additional checks like brake fluid<br />
and wiper replacements, along with<br />
complementary services like battery<br />
health checks, to increase revenue and<br />
give drivers additional peace of mind.”<br />
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THE GARAGE 25<br />
24,25 News.indd 2 11/03/2021 16:36
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