The Garage 325

Not only does this create safety issues for those customers
but also failing to sell an average of 50 urgently required tyres
per month represents a significant loss of revenue for a service
department and plays directly into the hands of competitive rapidfit
operators.
The AutoVHC study highlighted that in services carried out in
June last year, dealers only sold replacement tyres on 34 per cent
of the occasions where tyres were identified as being severely
worn or faulty. Data came from a survey of more than 400 UK
franchised dealers. More than 28,000 tyres were identified as
‘Red’ during vehicle health checking, meaning there were serious
defects, such as an illegal tread depth. However, just 9,000
replacement tyres were sold by these dealerships, leaving around
19,000 dangerous tyres in July alone that were allowed back on the
road.
Using a common order basket of two medium-quality tyres
which cost an average £147.00, and the average missed sales
number identified of 50 per outlet, those dealerships lost out on
£7,350 for the month of June, which equates to an average for the
year of £88,200. It’s highly likely, with most consumers choosing
to replace worn tyres with the OE brand as manufactured, that
the order basket is, by definition, much higher than this amount
and therefore represents a significant contribution to dealership
revenue.
So, what are the reasons for this? Partly it could be due to
identifying the correct replacement tyre for the vehicle. If a
service department team find is difficult to identify the correct
specification of vehicle, tyre or component, there is a possibility
the sales is avoided.
How can we help?
We provide qualified Vehicle, Tyre and Wheel Fitment and Product
Data, enabling you to visualise and optimise your products online
and within ERP-systems. Our Information is matched to MVRIS
in the UK, ACES/AAIA in the US and KTYPE for other countries
and seamlessly integrates with DMS, e-commerce platforms and
internal inventory systems.
Easily access manufacturer vehicle descriptions and
specifications, OE tyre and wheel fitments and OE upstep
specifications. You can link tyre and wheel images and product
data with EAN product numbers, and EU compliant labelling, TPMS
specifications and TUV documents where applicable. Available
globally with 100% fitment accuracy against vehicles in operation.
With data that covers passenger cars, motorcycles and
commercial vehicles; all from the same API’s, you can also offer
search by License Plate, or Year, Make and Model. It’s simple and
easy to integrate with consumer-facing websites, point of sale
systems, e-commerce platforms and internal back-office systems.
We can offer both REST JSON and SOAP XML so you can decide
which approach is best for your needs.
DriveRightData’s products and services increase dealership
influence and maximise the touch points with a consumer post
vehicle sale, thus increasing customer retention. It also creates the
support for increased sales and revenue opportunities through
enabling the dealer to facilitate a cradle to grave proposition and
offer a connected and touchless environment for the consumer.
Often for dealerships, post-sale opportunities for the sale of
tyres and potentially wheels are lost to traditional tyre retailers.
Use of the DriveRightData API’s supplement aftersales revenue
opportunities for networks, improving the consumer user
experience through the provision of data supporting the sale of
tyres and potentially wheels.
The use of data to target the sale of tyre and wheel products,
can help the market offset any lost revenues from a potential
slowdown in new and used car sales in the months ahead, as the
market and wider economy adapt to the impact of lockdown.
In addition, it can also help to close the loop on a full, ‘in-life’
vehicle offering to the consumer. With the information gained
from the API’s used as a hook proposition. By enabling the dealer
/ OEM to facilitate a discussion around the purchase of a new or
used vehicle, i.e., persuading the consumer to use the money they
intend to spend on tyres, as the basis of a deposit on a vehicle.