The Garage 325

NEWS
Vredestein launches
best-in-class Ultrac
Summer Tyre Range
Premium Dutch tyre brand Vredestein
has launched its all-new range of
Ultrac summer tyres, delivering
best-in-class performance in both wet
and dry conditions. Developed with a
focus on safety and comfort by the Apollo
Tyres global R&D centre in Enschede in the
Netherlands, the new Ultrac tyre is available
in sizes from 15 to 18 inches, making it
ideally suited for a wide selection of family
and compact cars.
Alongside Vredestein’s characteristic
appealing aesthetic, the all-new Ultrac
tyre range achieves unrivalled handling and
cornering even at high speeds, with a 15%
improvement in dry and wet conditions
over its predecessor. This is the result of
an enhanced tyre cavity with a squarer
footprint, stiffer tread pattern and centre
rib with parabolic lateral grooves, which
enhance steering response and precision
for a safe and dynamic driving experience.
Additionally, the tyre’s 5% improvement in
rolling resistance boosts fuel efficiency and
lowers CO2 emissions.
Vredestein’s innovative R&D team
used next-generation tread compound
technology to achieve 10% better braking
thanks its predecessor on dry and wet
surfaces. This results from the new Ultrac
tyre featuring a 50% increase in unique,
traction-enhancing silica and resin
compounds, combined with multifunctional
polymers.
Comfort was a priority for Vredestein,
and the company set out to optimise
the driver experience. Shock absorption
is enhanced by reduced apex height,
optimised sidewall construction and
increased flex zone to deliver a quieter ride.
In addition, the pitch sequence of the tyre
has also been optimised at different tyre
diameters to increase acoustic comfort.
Yves Pouliquen, Sales and Marketing
Director Europe, said: “Building on over
two decades of development, the all-new
Ultrac tyre represents a significant leap
forward for handling, comfort and noise
reduction in the summer tyre market. Our
R&D engineers have achieved new levels
of performance while minimising rolling
resistance to deliver a tyre that achieves
class-leading performance, superb comfort
and outstanding looks.”
With summer tyres remaining the
dominant choice for motorists in many
European markets, the new Ultrac variant is
highly significant for the Vredestein brand.
The company believes that the new offering
will strengthen its brand position across
key markets while reinforcing Vredestein’s
renowned premium performance qualities.
22 THE GARAGE
22 News.indd 1 11/03/2021 16:05